Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

As a Senior Growth Marketing Manager focused on Customer Lifecycle at EnergyHub, you will spearhead strategies that drive customer engagement and retention while enhancing the overall customer journey. You will collaborate with cross-functional teams to analyze data, implement improvements, and innovate campaign strategies that effectively nurture and convert prospects into long-term customers. Your role will involve overseeing the development of lifecycle marketing initiatives, optimizing the customer experience, and ensuring alignment with the company's growth objectives.

Job Responsibilities

• Develop and execute comprehensive customer lifecycle marketing strategies aimed at increasing customer engagement and retention.
• Analyze customer data and behavior to identify trends and opportunities for improvement in marketing campaigns.
• Lead the execution of targeted email marketing campaigns, re-engagement strategies, and personalized outreach programs.
• Collaborate with product, sales, and customer support teams to align marketing efforts with business objectives.
• Monitor and report on key performance indicators (KPIs) to evaluate the success of lifecycle marketing initiatives.
• Implement A/B testing to optimize campaign performance and drive conversion rates.
• Enhance the customer experience through customer feedback loops and survey analysis.
• Manage a team of marketing professionals, providing guidance and support for their professional development.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in growth marketing, preferably in a technology or consumer services environment.
• Proven track record of managing customer lifecycle marketing initiatives with measurable results.
• Strong analytical skills with proficiency in data analysis and performance measurement.
• Excellent written and verbal communication skills.
• Experience with marketing automation tools, CRM systems, and Google Analytics.
• Ability to lead and inspire a team to achieve ambitious marketing goals.

Technologies & Tools

The Senior Growth Marketing Manager will work with various technologies and tools to optimize marketing efforts. This includes customer relationship management (CRM) software, marketing automation platforms such as HubSpot or Marketo, analytical tools like Google Analytics and Tableau, as well as email marketing services such as Mailchimp or SendGrid. Familiarity with data visualization tools and A/B testing software will also be advantageous in this role.

Ideal Candidates

Ideal candidates for the Senior Growth Marketing Manager position will possess a strategic mindset, strong analytical skills, and a passion for understanding customer behavior. They will be innovative thinkers who thrive in a fast-paced environment and demonstrate exceptional problem-solving abilities. Strong leadership qualities and the capability to collaborate effectively across teams will be essential, as will a relentless focus on achieving results and driving growth. Candidates should also value continuous improvement and be adaptable to changing market dynamics.