Senior Growth Marketing Manager, Customer Lifecycle

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will be responsible for driving customer engagement, retention, and lifecycle marketing strategies to enhance customer experience and optimize growth. This role requires a data-driven individual who can develop and implement comprehensive marketing plans that effectively serve our customers' needs. The ideal candidate will leverage analytics insights to refine strategies that improve customer retention, increase brand loyalty, and maximize customer lifetime value while collaborating with cross-functional teams to align marketing efforts with overall business objectives.

Job Responsibilities

• Design and oversee the execution of targeted customer lifecycle marketing campaigns across various channels.
• Analyze customer data and behaviors to identify trends and opportunities for increasing engagement and retention.
• Collaborate with product, sales, and customer success teams to ensure marketing strategies align with customer experience and product offerings.
• Develop and manage customer segmentation strategies to enhance personalization and optimize marketing effectiveness.
• Track key performance indicators (KPIs) and campaign performance metrics to drive continuous improvements and report results to stakeholders.
• Manage the marketing automation systems and ensure effective implementation of lifecycle marketing tools.
• Contribute to budget planning and management for customer lifecycle marketing initiatives.
• Lead, mentor, and develop a team of marketing professionals to execute customer-focused strategies.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
• Minimum of 5 years of experience in growth marketing, with a focus on customer lifecycle management.
• Proven track record of successful customer retention and engagement campaigns.
• Strong analytical skills with proficiency in data analysis tools and CRM software.
• Excellent project management skills and ability to handle multiple projects simultaneously in a fast-paced environment.
• Exceptional verbal and written communication skills.
• Experience managing and mentoring teams.

Technologies & Tools

The Senior Growth Marketing Manager will utilize various technologies and tools essential for executing and monitoring marketing campaigns. Proficiency in marketing automation platforms such as HubSpot or Marketo is expected, alongside familiarity with analytics tools such as Google Analytics, Tableau, and CRM systems. Experience with email marketing software, A/B testing tools, and customer segmentation software will also be beneficial for this role.

Ideal Candidates

The ideal candidate for this position will possess a strong analytical mindset complemented by a creative approach to problem-solving. They should be highly organized, detail-oriented, and able to work independently as well as part of a team. A proactive individual with excellent interpersonal skills will thrive in this role, as collaboration with various departments is essential. Additionally, passion for customer engagement and advocacy, along with a commitment to driving growth through data-informed decisions, will set the candidate apart.