Senior Growth Marketing Manager, Customer Lifecycle

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Written by AI from the job title and company, not by EnergyHub, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Growth Marketing Manager, Customer Lifecycle at EnergyHub will play a pivotal role in developing and executing strategies that enhance customer engagement and retention throughout their lifecycle. This individual will utilize data-driven insights to optimize marketing efforts, ensuring that customers receive optimal value from EnergyHub's products and services. The position requires collaboration with cross-functional teams to create compelling marketing campaigns that drive customer loyalty and satisfaction while also contributing to overall company growth objectives.

Job Responsibilities

• Design and execute comprehensive customer lifecycle marketing strategies aimed at increasing customer retention and reducing churn.
• Analyze customer data to identify trends and insights that drive targeted marketing initiatives.
• Collaborate with product, sales, and customer support teams to ensure a seamless customer experience.
• Develop and implement A/B testing frameworks to evaluate the effectiveness of marketing campaigns and messaging.
• Manage and optimize automated email marketing programs, including welcome series, re-engagement campaigns, and retention efforts.
• Set and track key performance indicators to measure the effectiveness of customer lifecycle campaigns.
• Lead market research initiatives to stay ahead of industry trends and consumer behavior.
• Manage the marketing budget for customer lifecycle initiatives and provide regular reporting on campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• A minimum of 5 years of experience in growth marketing, with a focus on customer lifecycle management.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM software.
• Strong analytical skills with experience in data interpretation and visualization.
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with a proven ability to collaborate effectively across teams.
• Knowledge of SEO, paid advertising, and content marketing strategies is an advantage.

Technologies & Tools

The Senior Growth Marketing Manager will utilize a variety of technologies and tools to effectively manage customer lifecycle marketing initiatives. These include marketing automation platforms like HubSpot or Marketo, customer relationship management (CRM) systems such as Salesforce, analytics tools including Google Analytics and Tableau, as well as email marketing software. Familiarity with project management software like Asana or Trello will also be beneficial for tracking project progress and collaboration.

Ideal Candidates

Ideal candidates for the Senior Growth Marketing Manager position at EnergyHub will possess a strong analytical mindset and a passion for leveraging data to drive decision-making. They will have a collaborative spirit, demonstrating the ability to work cross-functionally within diverse teams to create impactful marketing strategies. Additionally, applicants should be self-motivated, adaptable to changing priorities, and possess a keen eye for detail, ensuring that all marketing initiatives are executed flawlessly. An innovative thinker, the successful candidate will continuously seek out opportunities to improve the customer experience and foster brand loyalty.