Senior Growth Marketing Manager - Display

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Written by AI from the job title and company, not by Airbnb, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Growth Marketing Manager - Display at Airbnb will spearhead targeted digital advertising campaigns designed to enhance brand visibility and drive user acquisition through display channels. This role will involve a strategic approach to managing various display marketing initiatives, analyzing performance data, and collaborating with cross-functional teams to create impactful marketing strategies. The ideal candidate will possess a blend of creativity and analytical skills, enabling them to optimize display advertising efforts and contribute to Airbnb’s overarching growth objectives.

Job Responsibilities

• Develop and execute comprehensive display marketing strategies that align with Airbnb’s growth goals.
• Manage the end-to-end execution of display advertising campaigns across various platforms.
• Monitor campaign performance metrics and conduct in-depth analyses to derive actionable insights.
• Collaborate with creative teams to produce compelling ad content that resonates with target audiences.
• Optimize bidding strategies to maximize return on investment and drive customer engagement.
• Leverage audience segmentation and targeting strategies to improve advertising effectiveness.
• Stay abreast of industry trends and best practices to ensure Airbnb remains at the forefront of digital marketing.
• Prepare reports and presentations for stakeholders detailing campaign performance and strategic recommendations.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
• 5+ years of experience in digital marketing, with a focus on display advertising.
• Proficiency in utilizing ad platforms such as Google Ads, Amazon Advertising, or programmatic advertising tools.
• Strong analytical skills with experience in data-driven decision making.
• Familiarity with A/B testing methodologies and statistical analysis.
• Excellent verbal and written communication skills, with the ability to present complex information clearly.
• Strong project management skills, with experience managing multiple campaigns simultaneously.

Technologies & Tools

The Senior Growth Marketing Manager - Display will utilize a range of technologies and tools, including but not limited to Google Ads, programmatic advertising platforms (such as The Trade Desk), analytics tools like Google Analytics and Tableau, along with marketing automation software. Familiarity with CRM systems and project management tools such as Trello or Asana will also be essential in ensuring streamlined campaign execution and tracking.

Ideal Candidates

An ideal candidate for the Senior Growth Marketing Manager - Display position at Airbnb is a strategic thinker with a strong passion for marketing and innovation. They should be results-oriented, with a proven ability to think analytically and creatively to solve problems. Strong leadership qualities and experience operating in a fast-paced, collaborative environment are essential, alongside a commitment to maintaining high standards in all aspects of their work. A successful candidate will also demonstrate resilience and adaptability to navigate the dynamic landscape of digital marketing.