Senior Influencer Marketing Manager - Family & Lifestyle (US/Canada)

About this kind of role

What a Senior Influencer Marketing Manager - Family & Lifestyle (US/Canada) usually does. The employer's own details are in the listing.

Typically does: Develops and executes influencer marketing strategies to promote products or services to a target audience, focusing on family and lifestyle themes. Manages relationships with influencers, negotiates contracts, and tracks campaign performance to ensure alignment with marketing goals. Analyzes data and market trends to identify new influencer opportunities and optimize campaigns for maximum reach and engagement. Reports on campaign results and makes recommendations for future strategies.

Tools and skills: Proficiency in social media platforms, influencer marketing platforms, data analytics tools, and strong communication, negotiation, and project management skills are generally required.

Good fit for: Individuals with a strong understanding of the family and lifestyle market, excellent communication skills, and a data-driven approach to marketing tend to excel in this role.