Senior Living Counselor
Job Description
Life Plan Counselor
supports older adults and families by helping them understand Life Plan and continuing care options through a resident-first, compassionate approach.
Key Responsibilities
- Listen to individual needs and guide prospective residents in making informed decisions with respect and integrity.
- Explain community living choices, services, and the overall continuing care process.
- Partner with colleagues across healthcare, hospitality, and community operations to ensure a consistent, welcoming experience.
- Provide supportive, clear communication throughout the counseling process.
- Experience in counseling, senior living, healthcare, social services, or customer service is preferred.
- Strong interpersonal skills with a compassionate, resident-focused mindset.
- Ability to explain options clearly and guide individuals through decisions.
- Collaborative approach and commitment to delivering high-quality service.
??? people applied to this job
In the Richmond, VA metro area, the middle pay across its 660,000 jobs was $51,460 a year in May 2025, says the Bureau of Labor Statistics. Pay calculator →
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