Senior Manager, B2B Lifecycle Marketing

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Written by AI from the job title and company, not by Dashlane, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, B2B Lifecycle Marketing at Dashlane will be instrumental in driving the development and execution of marketing strategies that enhance customer engagement and retention across the B2B customer lifecycle. This role requires a strategic thinker who can translate insights into actionable marketing initiatives aimed at improving customer experiences and maximizing sales opportunities. The ideal candidate will collaborate closely with cross-functional teams to ensure alignment on goals while leveraging data-driven insights to optimize campaign performance and foster strong relationships with key stakeholders.

Job Responsibilities

• Develop and implement comprehensive B2B lifecycle marketing strategies aimed at driving customer engagement, retention, and growth.
• Oversee the planning, creation, and execution of multi-channel marketing campaigns, ensuring alignment with business objectives.
• Analyze customer data and feedback to identify trends and insights that inform marketing tactics and improve customer experience.
• Collaborate with product management and sales teams to create targeted marketing collateral and strategies tailored to specific customer segments.
• Manage and mentor a team of marketing professionals, fostering an environment of innovation and continuous improvement.
• Monitor campaign performance metrics and generate reports to measure success and refine future marketing initiatives.
• Stay current with industry trends and competitive landscape to proactively identify opportunities for differentiation and growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in B2B marketing, with a focus on lifecycle marketing, preferably within a technology company.
• Proven experience in managing multi-channel marketing campaigns and teams.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Expertise in marketing automation tools and CRM systems.
• Exceptional communication and interpersonal skills, capable of influencing and collaborating with stakeholders at all levels.
• Demonstrated ability to lead and motivate a team towards achieving defined objectives.

Technologies & Tools

The Senior Manager, B2B Lifecycle Marketing will utilize a variety of technologies and tools to execute marketing strategies efficiently. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, data visualization tools such as Tableau, and analytics platforms to measure campaign performance and customer engagement. Familiarity with A/B testing tools and digital marketing technologies will be beneficial for optimizing campaigns and driving results.

Ideal Candidates

The ideal candidates for the Senior Manager, B2B Lifecycle Marketing position will exhibit strong leadership qualities, showcasing the ability to inspire and guide a team towards achieving strategic goals. They will possess a deep understanding of B2B marketing principles and the nuances of customer lifecycle management. Adaptability and a results-oriented mindset are critical, as well as a strong focus on collaboration and communication. A passion for innovation and the ability to leverage data insights to inform decisions will set successful candidates apart in this dynamic role.