Senior Manager, Channel & Shopper Marketing- Mass

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Job Overview

The Senior Manager, Channel & Shopper Marketing - Mass at Pernod Ricard will be responsible for developing and executing comprehensive marketing strategies that drive brand visibility and consumer engagement across various sales channels. This role requires a keen understanding of shopper insights, market trends, and competitive landscape to foster collaborative partnerships with channel teams. The Senior Manager will lead initiatives aimed at optimizing brand performance while ensuring alignment with overall company goals, thereby contributing significantly to revenue growth within the mass market segment.

Job Responsibilities

• Develop and implement channel-specific marketing strategies to increase brand penetration in mass market locations.
• Analyze shopper insights and market data to inform strategic decisions and optimize promotional efforts.
• Collaborate with cross-functional teams, including Sales and Category Management, to align marketing initiatives with business objectives.
• Oversee the execution of integrated marketing campaigns across various platforms, ensuring consistency in messaging and brand identity.
• Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing programs and make data-driven adjustments as needed.
• Manage budget allocation for channel marketing efforts to ensure efficient and effective expenditure.
• Build and maintain relationships with external partners, including ad agencies and merchandising vendors, to drive successful activations.
• Lead a team of marketing professionals, providing mentorship and guidance to foster growth and collaboration within the team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in channel marketing or shopper marketing, preferably within the FMCG or beverage industry.
• Strong analytical skills with a proven track record of using data to inform decisions and drive results.
• Excellent interpersonal and communication skills, with the ability to influence cross-functional teams and external partners.
• Proficiency in marketing automation tools and CRM software; experience with digital analytics tools is a plus.
• Demonstrable leadership capabilities, with experience managing teams and driving performance outcomes.

Technologies & Tools

The position will regularly utilize marketing automation software such as HubSpot or Marketo, along with analytics platforms like Google Analytics to monitor campaign performance. Proficiency in Microsoft Office Suite and project management tools such as Asana or Trello will be expected to facilitate effective collaboration and organization within a fast-paced environment.

Ideal Candidates

The ideal candidate will exhibit strong strategic thinking and creative problem-solving abilities, with a passion for driving brand strategy in dynamic market settings. They should possess a results-oriented mindset, capable of thriving under pressure while delivering high-quality work. Excellent organizational skills, attention to detail, and a collaborative spirit will be valued, as this role requires working closely with diverse teams and stakeholders to achieve shared objectives.