Senior Manager, Growth Marketing

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Written by AI from the job title and company, not by Dataminr, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Manager, Growth Marketing at Dataminr will be responsible for developing and executing marketing strategies aimed at driving user acquisition, engagement, and retention. This role necessitates a thorough understanding of digital marketing channels, performance metrics, and customer journey mapping. The ideal candidate will lead a team of marketing professionals to optimize campaigns and enhance brand visibility, with a strong focus on delivering measurable results that align with the company’s growth objectives.

Job Responsibilities

• Develop comprehensive growth marketing strategies that align with corporate objectives and drive substantial user acquisition.
• Manage and mentor a team of marketing professionals, fostering a culture of creativity and collaboration.
• Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including email, social media, and digital advertising.
• Analyze performance metrics and user feedback to refine marketing strategies and improve conversion rates.
• Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to identify growth opportunities and create integrated marketing initiatives.
• Conduct competitive analysis and market research to identify trends and insights that could inform marketing strategies.
• Manage marketing budgets, ensuring resources are allocated effectively to maximize ROI.
• Prepare regular reports on campaign performance and present actionable recommendations to executive leadership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in growth marketing, preferably within a technology-driven environment.
• Proven track record in scaling marketing campaigns and achieving significant growth metrics.
• Strong analytical skills with the ability to interpret complex data and derive insightful marketing strategies.
• Experience working with marketing automation platforms and analytics tools (e.g., HubSpot, Google Analytics).
• Exceptional leadership and team management capabilities, with a commitment to developing talent.
• Outstanding verbal and written communication skills, with the ability to convey complex ideas succinctly.

Technologies & Tools

The Senior Manager, Growth Marketing will utilize various technologies and tools to optimize marketing efforts. This includes proficiency in customer relationship management (CRM) systems, marketing automation platforms like HubSpot or Marketo, and analytical tools such as Google Analytics and Tableau for data visualization. Familiarity with social media advertising platforms, A/B testing tools, and SEO management software is also essential for executing effective campaigns.

Ideal Candidates

The ideal candidate for the Senior Manager, Growth Marketing position at Dataminr is a strategic thinker with a proactive approach to problem-solving. They should possess a blend of creativity and analytical skills, coupled with strong leadership attributes. An effective communicator, this individual should thrive in a fast-paced environment, adapt quickly to changes, and demonstrate an unwavering commitment to achieving goals. A passion for technology and innovation will be key in driving growth initiatives that resonate with the target audience.