Senior Manager, Organic Social & Influencer Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Banana Republic, so some details may not match this job. The employer's own page has the real description.

Position Overview

As the Senior Manager of Organic Social & Influencer Marketing at Banana Republic, you will be responsible for developing and implementing strategic social media campaigns that promote brand awareness, engagement, and loyalty. This role encompasses the management of influencer partnerships, organic content creation, and coordination of social media initiatives to drive traffic and conversion across multiple platforms. You will work collaboratively with cross-functional teams to align marketing strategies and ensure brand consistency, leveraging insights and analytics to inform decision-making.

Job Responsibilities

• Lead the planning and execution of organic social media and influencer marketing strategies to enhance audience engagement.
• Identify and establish relationships with key influencers and brand advocates to drive authentic content creation.
• Develop a content calendar that aligns with marketing campaigns, ensuring timely and relevant messaging across platforms.
• Analyze social media performance metrics and campaign effectiveness to optimize future strategies.
• Collaborate with the creative team to produce compelling visuals and copy that resonate with target audiences.
• Monitor industry trends and competitor activities to maintain a competitive edge in social media practices.
• Manage a budget for influencer partnerships and social media campaigns, ensuring alignment with financial goals.
• Train and mentor junior staff members in best practices for social media marketing and influencer engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5-7 years of experience in social media marketing, with specific emphasis on organic growth and influencer engagement.
• Strong understanding of social media platforms including Instagram, Facebook, TikTok, and Twitter.
• Proficient in analytics tools such as Google Analytics, Sprout Social, or Hootsuite.
• Exceptional written and verbal communication skills.
• Experience managing budgets and understanding ROI for marketing initiatives.
• Proven ability to work collaboratively in a fast-paced environment.

Technologies & Tools

The Senior Manager, Organic Social & Influencer Marketing will utilize a variety of technologies and tools, including social media management platforms such as Hootsuite and Sprout Social for scheduling and analytics, content creation tools like Canva and Adobe Creative Suite for visual content production, and data analytics software such as Google Analytics to assess and optimize campaign performance.

Ideal Candidates

Ideal candidates for this position will possess a combination of creativity, analytical thinking, and strong interpersonal skills. They will have a passion for storytelling through social media and the ability to cultivate authentic relationships with influencers and community members. Successful individuals will be proactive, detail-oriented, and adaptable, able to thrive in a dynamic environment while effectively managing multiple tasks and projects.