Senior Manager, Paid Search Marketing

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search Marketing at Upwork will be responsible for leading and optimizing the company's paid search marketing efforts. This role entails strategic oversight of budget allocation, campaign management, and performance analysis to maximize ROI across various search platforms. The incumbent will collaborate with cross-functional teams to align search strategies with overall business objectives and drive measurable growth in customer acquisition and engagement.

Job Responsibilities

• Develop and execute comprehensive paid search strategies aligned with business goals.
• Manage a substantial budget, ensuring optimal allocation and utilisation across campaigns.
• Conduct performance analysis and provide actionable insights to enhance campaign effectiveness.
• Oversee keyword research, ad copy development, and landing page optimization.
• Collaborate with the analytics team to monitor and report on key performance indicators (KPIs).
• Lead a team of specialists, providing guidance and support in their professional development.
• Stay abreast of industry trends, tools, and best practices to implement innovative strategies.
• Coordinate with marketing, design, and product teams to ensure cohesive messaging and branding.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in paid search marketing, with at least 2 years in a managerial role.
• Proficient in Google Ads, Bing Ads, and other related platforms.
• Strong analytical skills with the ability to interpret data and drive decision-making.
• Excellent communication skills, both verbal and written.
• Experience with A/B testing and conversion rate optimization methodologies.
• Keen attention to detail and ability to manage multiple projects simultaneously.

Technologies & Tools

The Senior Manager, Paid Search Marketing will leverage a variety of technologies and tools to execute their duties efficiently. Key platforms include Google Ads and Bing Ads for campaign management, Google Analytics for performance tracking, and various SEO tools to inform keyword strategy. Familiarity with marketing automation platforms and CRM systems is also beneficial for effective cross-channel integration.

Ideal Candidates

Ideal candidates shall exhibit strong leadership skills, demonstrating the ability to inspire and manage a team effectively. They should possess a strategic mindset with a keen ability to balance long-term vision with day-to-day operational demands. Successful candidates will be data-driven decision-makers who thrive in fast-paced environments and possess excellent problem-solving skills. A passion for digital marketing and a commitment to continuous learning and improvement will be essential attributes for success in this role.