Senior Manager, Paid Search Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Paid Search Marketing at Upwork will be responsible for leading the strategic development and execution of paid search campaigns across various platforms. The role encompasses managing a team dedicated to optimizing campaign performance, driving user acquisition, and maximizing return on investment. This position requires a strong analytical mindset to assess data and insights, formulate strategies, and leverage innovative practices to enhance search marketing efforts in a competitive landscape.

Job Responsibilities

• Develop and implement comprehensive paid search strategies to drive traffic, engagement, and conversions.
• Manage all aspects of paid search campaigns, including budget allocation, keyword research, ad copy development, and performance tracking.
• Analyze campaign performance data and metrics using analytical tools to make data-driven decisions and recommendations.
• Lead a team of marketing professionals to ensure optimization of campaigns and achieving key performance indicators (KPIs).
• Collaborate with cross-functional teams to align paid search initiatives with broader marketing strategies and objectives.
• Conduct competitive analysis and market research to identify opportunities and trends within the paid search landscape.
• Monitor industry trends and evolving digital marketing techniques to maintain a cutting-edge approach.
• Prepare and present regular performance reports with actionable insights to executive leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is preferred.
• A minimum of 5-7 years of experience in digital marketing, with a focus on paid search marketing.
• Proven track record of developing and executing successful paid search campaigns with notable results.
• Expertise in utilizing platforms such as Google Ads, Bing Ads, and various analytics tools.
• Strong analytical skills with experience in data interpretation and reporting.
• Excellent leadership skills with experience managing and developing teams.
• Outstanding verbal and written communication skills.
• Ability to thrive in a fast-paced and dynamic environment.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize a variety of cutting-edge technologies and tools to enhance marketing performance, including Google Ads, Microsoft Advertising, Google Analytics, SEMrush, and data visualization software such as Tableau. Proficiency in spreadsheet software and various A/B testing tools is also essential for effective campaign management.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Search Marketing position will possess a blend of strategic thinking, creativity, and strong analytical skills. They should be proactive and results-driven, demonstrating an ability to analyze complex data and derive actionable insights. Effective leadership capabilities and a collaborative spirit are crucial, as this role requires close coordination with various stakeholders. Additionally, the candidate should display a passion for digital marketing, a commitment to staying updated on industry trends, and an aptitude for driving innovation within the paid search domain.