Senior Manager, Paid Search Marketing

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Written by AI from the job title and company, not by Upwork, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Search Marketing at Upwork will be responsible for spearheading the development and execution of innovative paid search strategies to drive business growth and enhance brand visibility. This role requires a strategic thinker who can analyze key performance metrics, optimize campaigns, and lead a talented team of marketing professionals. As a pivotal part of the marketing team, the Senior Manager will collaborate with various departments, including product and data analytics, to ensure alignment of objectives and resources aimed at maximizing return on investment through search engine marketing initiatives.

Job Responsibilities

• Develop and implement comprehensive paid search marketing strategies to achieve company objectives.
• Manage and optimize paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
• Analyze performance data and KPIs to identify trends, measure campaign effectiveness, and establish improvements.
• Collaborate with cross-functional teams including SEO, content, and analytics to drive a holistic marketing approach.
• Lead, mentor, and inspire a team of marketing specialists through training and professional development.
• Stay up-to-date with industry trends, tools, and strategies to ensure competitive advantage.
• Manage budget allocation for paid search marketing initiatives to align with financial goals.
• Prepare and present detailed reports and analyses to senior management and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in digital marketing, with a focus on paid search strategies.
• Proven track record of managing multi-million-dollar PPC budgets with strong ROI.
• Expertise in search engine marketing (SEM) tools and techniques, including keyword research and ad copywriting.
• Strong analytical skills with familiarity in tools such as Google Analytics, SEMrush, and Tableau.
• Experience with A/B testing and other methods of performance optimization.
• Exceptional communication and leadership skills to effectively manage team dynamics.

Technologies & Tools

The Senior Manager, Paid Search Marketing will utilize a variety of technologies and tools to execute marketing strategies effectively. These include Google Ads, Bing Ads, Google Analytics for performance tracking, SEMrush for keyword research and competition analysis, and Tableau for data visualization and reporting. Additionally, familiarity with content management systems (CMS) and marketing automation tools will be advantageous for seamless campaign execution and management.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Search Marketing position should exhibit a strong mix of analytical acumen and creative thinking. They must possess a results-driven mindset, displaying resilience and adaptability in a fast-paced environment. Excellent communication skills and the ability to lead a diverse team are essential. Candidates should also demonstrate a passion for continuous learning, staying informed about the latest trends and technologies in the digital marketing landscape, thus ensuring Upwork remains at the forefront of paid search marketing excellence.