Senior Manager, Paid Social

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Written by AI from the job title and company, not by dentsu X, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Social at dentsu X will be responsible for developing and executing innovative paid social media strategies that drive measurable results for our clients. This role requires a strategic thinker with strong analytical skills and a deep understanding of social media platforms. The Senior Manager will oversee campaign management, optimization, and reporting, ensuring that all initiatives align with clients’ marketing objectives. Collaboration with cross-functional teams and direct communication with clients will also be essential to deliver superior service and insight-driven recommendations.

Job Responsibilities

• Develop and implement comprehensive paid social strategies tailored to client goals.
• Manage and optimize paid social campaigns across various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Conduct in-depth performance analysis to inform ongoing optimizations and innovations.
• Lead a team of social media specialists, providing guidance and mentorship to ensure high-quality campaign execution.
• Stay informed about industry trends, platform updates, and best practices in paid social advertising.
• Collaborate with creative and analytics teams to develop compelling ad creatives and effective targeting strategies.
• Prepare and present reports on campaign performance and strategic recommendations to clients.
• Manage budgets and ad spend across multiple campaigns while ensuring a strong return on investment.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• A minimum of 5 years of experience in paid social advertising, with a proven track record of managing successful campaigns.
• Comprehensive knowledge of social media platforms and advertising tools.
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with the ability to interact effectively with clients and team members.
• Experience in budget management and performance reporting.
• Certifications in digital marketing or social media management (e.g., Facebook Blueprint, Google Ads Certification) are a plus.

Technologies & Tools

The Senior Manager, Paid Social will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes paid social management platforms such as Hootsuite or Sprinklr, advertising analytics tools like Facebook Ads Manager, Google Analytics, and other reporting software. Additionally, the role may involve collaboration within project management tools like Asana or Trello to coordinate tasks and streamline workflows.

Ideal Candidates

The ideal candidate for the Senior Manager, Paid Social position will possess a unique blend of strategic thinking and creativity. They will be detail-oriented, capable of managing multiple projects simultaneously, and able to work in a fast-paced environment. A strong passion for social media and emerging technologies, coupled with excellent leadership qualities, will set a successful candidate apart. Moreover, effective problem-solving skills and a proactive approach to challenges are essential to thrive in this dynamic role.