Senior Manager, Paid Social

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Written by AI from the job title and company, not by Tinuiti, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Manager, Paid Social at Tinuiti will be responsible for developing and executing strategic paid social media campaigns that drive brand awareness, engagement, and conversions. This role requires a deep understanding of social media platforms, audience targeting, and performance analytics, as well as the ability to lead and mentor a team of marketing professionals. The ideal candidate will not only oversee the implementation of campaigns but also collaborate cross-functionally to align brand strategies and optimize digital marketing efforts.

Job Responsibilities

• Develop and oversee the execution of comprehensive paid social strategies that align with overall business goals.
• Manage a team of paid social specialists to ensure coordinated campaign execution and growth.
• Analyze campaign performance metrics, making data-driven adjustments to optimize results.
• Collaborate with creative teams to produce engaging ad content that resonates with the target audience.
• Stay abreast of industry trends, emerging technologies, and competitive analysis to inform strategies.
• Conduct regular performance reviews and provide actionable feedback to team members.
• Establish and maintain relationships with key stakeholders, including clients, vendors, and internal departments.
• Prepare and present reports on campaign performance and budget utilization to senior management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a strong emphasis on paid social media.
• Proven track record managing substantial advertising budgets and achieving campaign objectives.
• Strong analytical skills with experience in leveraging analytics tools and reporting dashboards.
• Excellent communication and interpersonal skills, with the ability to influence and drive results.
• Leadership experience, with a focus on team development and performance enhancement.
• Familiarity with various social media platforms, including Facebook, Instagram, LinkedIn, and Twitter.
• Certifications in relevant digital marketing disciplines (e.g., Facebook Ads, Google Analytics) are a plus.

Technologies & Tools

The Senior Manager, Paid Social will utilize various technologies and software to support campaign management and performance tracking. Key tools may include social media advertising platforms (such as Facebook Ads Manager and LinkedIn Campaign Manager), analytics tools (such as Google Analytics and HubSpot), project management software (such as Asana or Trello), and data visualization tools (such as Tableau or Power BI) to deliver insights and metrics to stakeholders.

Ideal Candidates

Ideal candidates for the Senior Manager, Paid Social role will exhibit strategic thinking and creativity in campaign development. They will possess strong leadership qualities, fostering a collaborative team environment while driving results. A passion for social media trends and an innate curiosity about audience behaviors will be essential. Additionally, candidates should be proactive in troubleshooting challenges and possess a meticulous attention to detail, ensuring campaigns meet highest standards of excellence.