Senior Manager, Social Media & Influencer Marketing

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Job Overview

The Senior Manager, Social Media & Influencer Marketing at California Naturals will play a pivotal role in enhancing our brand presence across social media platforms and influencer partnerships. This position demands a dynamic leader who can develop, implement, and oversee comprehensive social media strategies, creating engaging content and optimizing campaigns to maximize customer engagement and brand loyalty. The ideal candidate will possess a robust understanding of social media trends, analytics, and the influencer marketing landscape to drive impactful marketing initiatives that resonate with our target audience.

Job Responsibilities

• Design and execute innovative social media strategies that align with California Naturals' overall marketing objectives.
• Manage and optimize influencer marketing campaigns, including identifying, contracting, and nurturing relationships with key influencers.
• Develop compelling content for various social media platforms, ensuring consistency in brand voice, style, and messaging.
• Analyze and report on social media performance metrics to inform future strategies and improve engagement rates.
• Collaborate with cross-functional teams, including Product Development, Sales, and Creative, to ensure cohesive marketing communications.
• Stay abreast of current social media trends, tools, and insights to effectively position California Naturals as a leader in the industry.
• Oversee the social media budget, ensuring effective allocation and management of resources.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in social media management and influencer marketing.
• Proven track record of successful social media campaigns and influencer partnerships.
• Strong analytical skills and experience with social media analytics tools.
• Exceptional written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Demonstrated leadership abilities with experience managing teams.

Technologies & Tools

This role will utilize a variety of technologies and tools to enhance social media and influencer marketing efforts, including social media management software such as Hootsuite or Sprout Social, analytics platforms like Google Analytics and social platform insights, content creation tools such as Canva or Adobe Creative Suite, and CRM systems for managing influencer relationships. Familiarity with email marketing tools (e.g., Mailchimp or Constant Contact) and SEO best practices is also beneficial.

Ideal Candidates

The ideal candidate for the Senior Manager, Social Media & Influencer Marketing position will be a creative and strategic thinker with a strong passion for social media and storytelling. They will possess the ability to adapt to a dynamic environment, showcasing flexibility and resilience in the face of challenges. A proactive approach to problem-solving, coupled with a results-oriented mindset, will set successful candidates apart. Additionally, strong interpersonal skills and a keen awareness of the latest marketing trends will be essential in fostering effective relationships with influencers and achieving California Naturals' vision.