Senior Manager/Director of Marketing and BD

Top NY law firm is seeking a Senior Manager/Director of Marketing and BD

Seven plus years of progressive marketing and business development experience, with substantial experience in a law firm environment. Mid-sized law firm experience is strongly preferred.

DUTIES AND RESPONSIBILITIES

· Design, write and produce high-quality marketing collateral (pitch decks, capability statements, practice group overviews, proposals, RFP/RFI responses, case studies, attorney biographies), maintaining a centralized library of pitch content, experience lists and matter descriptions for quick, accurate assembly.

· Build visually sophisticated, client-ready presentations under tight deadlines with minimal supervision via PowerPoint.

· Establish brand standards across all firm messaging, materials, including templates, logo usage, etc.

· Manage firm website, attorney biographies, digital presence and social media, coordinating with outside vendors and internal stakeholders.

· Develop and execute firm-wide and practice-specific business development plans with firm leadership, informed by market, client, prospect and competitive intelligence research.

· Prepare attorneys for pitch and client meetings (research, materials, talking points, anticipated questions, follow-up strategy). Attend pitches, client meetings, conferences and industry events, representing the firm professionally.

· Drive cross-selling initiatives and support attorney business development plans with accountability and follow-through, coaching partners and associates on positioning and follow-up discipline.

· Manage the firm's conferences, sponsorships, speaking engagements and client events, including selection, budgeting, logistics and ROI analysis.

· Track pitch activity, wins, losses and pipeline, reporting results and lessons learned to firm leadership.

· Manage legal directory and awards submissions (Chambers, Legal 500 and comparable rankings).

· Manage and optimize the firm's CRM and marketing technology, including data integrity, mailing lists, campaign tracking and analytics, ensuring all activity complies with applicable attorney advertising and professional responsibility rules.

· Other Ad hoc projects and assignments as needed.

QUALIFICATIONS AND EXPERIENCE

· Bachelor’s degree in marketing, Communications, Business, English, Journalism or a related field. Legal Marketing Association certification is a plus.

· Seven plus years of progressive marketing and business development experience, with substantial experience in a law firm environment. Mid-sized law firm experience is strongly preferred.

· Demonstrated record of producing pitch and proposal materials that resulted in new client engagements.

· Demonstrated experience working directly with and influencing senior decision makers.

· Expert-level PowerPoint skills. Candidates should be prepared to demonstrate design ability.

· Proficiency with design tools such as Adobe InDesign, Illustrator, Photoshop or Canva.

· Experience with Salesforce CRM or other comparable marketing platforms.

· Familiarity with website content management systems, search engine optimization fundamentals, email marketing and digital analytics.

· Experience with competitive intelligence and research resources such as Monitor Suite, Pitchbook or Lexis is a plus.

· Willingness and ability to travel for conferences, client meetings and firm events, including occasional overnight and out-of-state travel.

COMPETENCIES

· Ethics – Treats people with respect; keeps commitments; works with integrity; upholds organizational values.

· Interpersonal Skills – Resolves conflict without blame; maintains confidentiality; listens without interrupting; stays open to others' ideas.

· Judgement – Makes timely, sound decisions; explains reasoning; involves the right people.

· Project/Assignment Management – Plans, coordinates, and communicates project progress; delivers on time and budget.

· Problem Solving – Identifies and resolves issues promptly; gathers and analyzes information; develops alternatives; stays objective on emotional topics.

· Analytical – Synthesizes complex information; researches data; balances data with experience; designs workflows.

· Customer Service – Handles difficult situations calmly; responds promptly; seeks feedback; meets commitments.

· Dependability – Follows direction; takes ownership; keeps commitments; meets deadlines or flags alternatives.

· Executive Presence – Polished and credible with clients, prospects, and firm leadership; represents the firm professionally.

· Influence and Persuasion – Gains buy-in without direct authority; holds stakeholders accountable; drives initiatives to completion.

· Results Orientation – Drives new client relationships and measurable revenue impact; tracks and reports outcomes.

· Written and Visual Communication – Produces error-free, client-ready work; proofreads to a high standard.

· Technical Aptitude – Learns new systems quickly; uses technology to improve marketing efficiency and quality.

· Initiative – Self-directed; anticipates attorney and client needs; moves projects forward independently.