Senior Marketing Manager, B2B Hospitality

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Written by AI from the job title and company, not by Tripadvisor, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager, B2B Hospitality at Tripadvisor will play a pivotal role in shaping and executing marketing strategies that drive growth and engagement within the hospitality sector. This position is responsible for overseeing the marketing team, creating comprehensive marketing campaigns, and fostering relationships with key industry stakeholders. The successful candidate will collaborate closely with cross-functional teams to develop innovative solutions that enhance our brand presence and meet the unique needs of our B2B clients.

Job Responsibilities

• Lead the development and execution of B2B marketing strategies tailored for the hospitality industry.
• Oversee the marketing budget, ensuring optimal allocation of resources to maximize ROI.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with sales teams to create effective marketing collateral and presentations.
• Implement digital marketing initiatives, including SEO, SEM, and social media engagement.
• Monitor campaign performance, analyzing results to refine and optimize strategies.
• Manage relationships with partners, vendors, and industry associations to enhance brand visibility.
• Lead a team of marketing professionals, providing guidance, mentorship, and support.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 7+ years of experience in marketing, specifically within the B2B sector, preferably in hospitality or travel.
• Proven track record of developing and executing successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills with the ability to influence stakeholders.
• Proficiency in digital marketing tools and platforms, including Google Analytics and CRM systems.
• Strong leadership skills with experience in team management and development.

Technologies & Tools

The Senior Marketing Manager will utilize various technologies and tools to effectively execute marketing strategies. This includes CRM software such as Salesforce for client management, Google Analytics for tracking campaign performance, and marketing automation tools like HubSpot to streamline communication and outreach initiatives. Familiarity with design software like Adobe Creative Suite may also be beneficial for creating marketing collateral.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager position will possess a blend of strategic vision and tactical execution capabilities. They should be innovative thinkers who are proactive in approaching challenges with creative solutions. Strong interpersonal skills are essential, as this role involves collaboration with various teams and stakeholders across the organization. The ideal candidate will also demonstrate a passion for the hospitality industry and a commitment to delivering exceptional value to B2B clients.