Senior Marketing Manager, Digital & Growth

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Job Overview

The Senior Marketing Manager, Digital & Growth at Squeeze Massage will be responsible for executing and optimizing digital marketing strategies that drive brand growth and customer engagement. This role requires a data-driven mindset to analyze marketing performance across various digital channels, develop innovative campaigns, and collaborate with cross-functional teams to achieve corporate objectives. The ideal candidate will lead digital initiatives, manage budgets, and ensure alignment with overall marketing goals while continuously seeking opportunities to enhance customer experience and loyalty.

Job Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and customer acquisition.
• Manage online advertising campaigns across various platforms, including social media, Google Ads, and email marketing.
• Analyze marketing performance using data and insights to optimize campaigns and maximize return on investment (ROI).
• Coordinate with sales and product teams to create compelling offers and messages that resonate with target audiences.
• Lead and mentor a team of digital marketing professionals to achieve departmental and company goals.
• Oversee SEO/SEM efforts to enhance website visibility and organic search performance.
• Monitor market trends and competitor activities to identify growth opportunities.
• Prepare and manage the digital marketing budget, ensuring effective allocation of resources.
• Foster customer engagement through innovative content strategies and community management.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• A minimum of 5 years of experience in digital marketing, with at least 2 years in a managerial role.
• Proficient in digital marketing tools and platforms, including Google Analytics, Google Ads, and social media advertising.
• Strong understanding of SEO, SEM, email marketing, and content marketing best practices.
• Excellent analytical skills with a data-driven approach to decision-making.
• Exceptional leadership and team management capabilities.
• Outstanding communication and interpersonal skills, with the ability to collaborate effectively across departments.

Technologies & Tools

The Senior Marketing Manager, Digital & Growth will utilize a variety of digital marketing technologies and tools, including customer relationship management (CRM) systems, marketing automation software, social media management platforms, and analytics tools. Familiarity with content management systems (CMS) is also essential for managing website and campaign content effectively. Continued adaptation to emerging technologies and marketing trends will be critical for optimizing the digital footprint of Squeeze Massage.

Ideal Candidates

Ideal candidates for this position will exhibit a strategic mindset coupled with creativity and innovation in executing marketing initiatives. They will be results-oriented and possess the ability to thrive in a fast-paced environment, with a passion for digital marketing and consumer behavior. Strong problem-solving skills, adaptability, and an enthusiasm for collaboration will characterize successful applicants, along with a commitment to delivering exceptional customer experiences within the wellness industry.