Senior Marketing Manager

This employer is seeking a Senior Lifecycle Marketing Manager to drive user engagement and growth across the entire customer journey. The role focuses on transforming prospects into revenue through data-driven lifecycle programs.

The Role

• Own end-to-end lifecycle marketing strategy, from onboarding to re-engagement, with accountability for conversion and pipeline influence.

• Build behavior-triggered nurture programs that respond to user actions and intent signals.

• Design and optimize onboarding journeys, aligning email touchpoints with in-product experiences.

• Develop and execute always-on nurture campaigns for the sales-led funnel, warming prospects and accelerating opportunities.

• Establish and manage a testing roadmap to continuously improve engagement and conversion rates.

What You'll Need

• 6+ years of experience in lifecycle, email, or growth marketing programs.

• At least 3 years of experience in a technical product company, particularly those sold to developers or data practitioners.

• Proven success in building behavior-triggered lifecycle programs that measurably improved key metrics in a PLG environment.

• Strong analytical skills with the ability to interpret data, run experiments, and make data-driven decisions.

What's On Offer

• Competitive salary

• Employer contributions towards healthcare.

• Stock options in the company.

• Flexible time off and opportunities for global gatherings.

Apply via Haystack today!