Senior Marketing Manager, US Commercial Marketing

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Written by AI from the job title and company, not by PROCEPT BioRobotics, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager, US Commercial Marketing at PROCEPT BioRobotics is a pivotal role responsible for developing and executing strategic marketing plans that drive revenue growth and market share in the U.S. Surgical Robotics market. The person in this role will collaborate closely with cross-functional teams including sales, product development, and analytics to ensure successful product launches and market positioning. This position requires a results-oriented individual who can leverage market insights, customer needs, and competitive landscapes to craft compelling marketing strategies that align with corporate objectives.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for PROCEPT BioRobotics' product portfolio in the U.S. market.
• Conduct market research and data analysis to identify key trends, customer needs, and competitive threats.
• Collaborate with sales teams to create effective sales enablement tools including presentations, brochures, and training materials.
• Oversee the organization and execution of marketing campaigns and product launches, ensuring alignment with brand messaging and corporate goals.
• Manage budget allocation for marketing initiatives, ensuring effective use of resources for maximized ROI.
• Analyze campaign performance and provide regular reports to stakeholders, adjusting tactics as necessary for continuous improvement.
• Develop relationships with key opinion leaders and industry influencers to enhance brand visibility and reputation.
• Lead and mentor junior marketing staff, fostering a collaborative and innovative team environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of marketing experience, with at least 3 years in a senior management role within the medical device or healthcare industry.
• Demonstrated experience in developing and executing successful marketing strategies and campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional verbal and written communication skills, with a high level of professionalism.
• Proficiency in digital marketing tools and CRM software.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.

Technologies & Tools

The Senior Marketing Manager will leverage various technologies and tools, including marketing automation platforms (such as HubSpot or Marketo), data analytics software (such as Tableau or Google Analytics), customer relationship management (CRM) systems (such as Salesforce), and social media management tools. Familiarity with content management systems and SEO optimization tools is highly desirable to effectively manage online marketing strategies.

Ideal Candidates

The ideal candidate for this position possesses a combination of strategic thinking and creativity, along with excellent leadership qualities. They should demonstrate a proactive approach to problem-solving and a commitment to achieving excellence in all marketing efforts. Strong interpersonal skills are essential for building relationships with internal teams and external partners. A passion for the healthcare industry, particularly in surgical robotics, combined with a resilient and adaptable mindset in a fast-paced environment, will significantly enhance their suitability for this role.