Senior media investment manager - digital and traditional media

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Overview

The Senior Media Investment Manager for Digital and Traditional Media at Jordan, Ross & Rose will play a pivotal role in developing and executing comprehensive media strategies that maximize investment across both digital and traditional platforms. The successful candidate will manage media planning and buying efforts, establish strong relationships with media vendors, and utilize data-driven insights to enhance campaign performance. The position requires a balance of tactical execution and strategic oversight, ensuring alignment with client objectives while driving optimal ROI through innovative media solutions.

Job Responsibilities

• Develop and implement strategic media plans that encompass both digital and traditional media channels.
• Conduct thorough market research to identify trends, audience behavior, and competitive analysis.
• Manage relationships with media vendors, negotiating rates and ensuring optimal placement of advertisements.
• Monitor and analyze campaign performance metrics, adjusting strategies to maximize effectiveness.
• Collaborate with cross-functional teams, including creative, analytics, and account management, to deliver cohesive campaigns.
• Create and present detailed reports and insights to clients on media spend and performance outcomes.
• Stay abreast of industry advancements and best practices to effectively leverage new media opportunities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• A minimum of 5 years of experience in media planning and buying, with a strong emphasis on both digital and traditional media.
• Proven track record of successfully managing multi-channel advertising campaigns.
• Exceptional analytical skills, with the ability to interpret complex data and derive actionable insights.
• Strong negotiation and relationship management skills with media vendors and partners.
• Proficient in media planning tools and platforms, and familiarity with programmatic buying.
• Excellent communication and presentation skills, both written and verbal.

Technologies & Tools

The Senior Media Investment Manager will utilize a variety of technologies and tools to facilitate media planning, buying, and analysis. Key tools may include Google Analytics, Adobe Analytics, media buying platforms such as DV360 and The Trade Desk, and audience segmentation tools. Familiarity with programmatic advertising technology and CRM software is also essential to effectively manage campaigns and track performance metrics.

Ideal Candidates

The ideal candidates for this position will possess strong analytical and strategic thinking skills, exhibiting a keen ability to interpret data and translate it into actionable media strategies. They will have a proactive mindset, demonstrating initiative and creativity in problem-solving and campaign development. In addition, exceptional interpersonal skills, an ability to thrive in fast-paced environments, and a passion for staying ahead of media trends will distinguish the successful candidate, enabling them to foster lasting relationships with clients and media partners alike.