Senior Media Manager

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Job Overview

The Senior Media Manager at Equal Justice USA will play a critical role in shaping and implementing media strategies that further the organization's mission of promoting justice and equality. The individual will be responsible for overseeing media campaigns, managing media relations, and ensuring consistent messaging across all platforms. A strong emphasis will be placed on generating impactful content that resonates with diverse audiences, while also analyzing media performance to refine strategies and maximize outreach efforts.

Job Responsibilities

• Develop and implement comprehensive media strategies aligned with the organization's goals.
• Manage media relations, including building and nurturing relationships with journalists, bloggers, and influencers.
• Lead the creation of high-quality content, including press releases, blogs, and social media posts.
• Analyze media coverage and impact, providing insights and recommendations for improvement.
• Oversee the organization's online presence, ensuring consistency in messaging across all platforms.
• Collaborate with internal teams to support advocacy campaigns and initiatives, integrating media efforts effectively.
• Monitor trends in media and public perception, adjusting strategies as necessary.
• Train and mentor junior media staff, fostering a collaborative team environment.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• At least 5 years of experience in media relations, public relations, or communications roles.
• Proven track record of developing successful media campaigns and content strategies.
• Excellent written and verbal communication skills, with a strong ability to convey complex ideas clearly.
• Demonstrated knowledge of current media landscape and digital communication trends.
• Strong analytical skills, with the ability to assess metrics and adjust strategies accordingly.
• Experience working in nonprofit or social justice advocacy preferred.

Technologies & Tools

The Senior Media Manager will utilize a variety of technologies and tools to enhance media strategies and workflows. Key tools may include content management systems (CMS), social media management platforms, analytics software such as Google Analytics, and media monitoring services. Proficiency in graphic design software or video editing tools may also be required to create engaging content that captures the attention of diverse audiences.

Ideal Candidates

Ideal candidates for the Senior Media Manager position will exhibit strong leadership qualities, creativity, and a passion for social justice. They will be adept at multitasking and prioritizing demands in a fast-paced environment, with the resilience to navigate challenges. A collaborative mindset, coupled with the ability to work independently, will be crucial. Candidates should possess a strong ethical compass and demonstrate a commitment to the values and mission of Equal Justice USA.