Senior Media Manager

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Written by AI from the job title and company, not by Johnson Group, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Media Manager at Johnson Group will oversee and implement comprehensive media strategies that drive brand visibility and engagement. This role will involve managing media campaigns across various platforms, ensuring alignment with overall marketing objectives, and collaborating with internal teams and external partners. The ideal candidate will utilize data analytics to inform decisions, manage budgets effectively, and foster relationships with media representatives to enhance our media presence in targeted markets.

Job Responsibilities

• Develop and execute strategic media plans that align with company goals and objectives.
• Manage all aspects of media buying, including budget allocation, vendor selection, and performance analysis.
• Analyze data and metrics to measure campaign effectiveness and refine strategies as needed.
• Collaborate with cross-functional teams, including marketing, sales, and creative, to ensure cohesive messaging.
• Build and maintain relationships with media outlets, influencers, and industry stakeholders.
• Keep abreast of media trends and innovations to provide insights and recommendations to the team.
• Prepare and present reports on media performance and campaign outcomes to senior management.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field; a Master’s degree is a plus.
• A minimum of 5 years of experience in media management, with a proven track record in campaign management.
• Strong understanding of media analytics and performance metrics.
• Excellent communication, negotiation, and interpersonal skills.
• Proficiency in media planning and buying tools, as well as social media platforms and analytics software.
• Ability to work under pressure and manage multiple projects simultaneously.
• Strong leadership skills and a collaborative mindset.

Technologies & Tools

The Senior Media Manager will utilize a range of technologies and tools designed to enhance media management and analysis. This includes media buying platforms such as DoubleClick, social media management tools like Hootsuite, and analytics software such as Google Analytics. Familiarity with CRM systems and content management systems will also be beneficial for collating performance data and maximizing campaign effectiveness.

Ideal Candidates

The ideal candidate for the Senior Media Manager position will possess a proactive and strategic mindset, demonstrating creativity and analytical thinking in equal measure. A natural communicator, they will be adept at forming strong relationships both internally and externally. Additionally, a successful candidate will show resilience and adaptability, thriving in a fast-paced environment while upholding the company's values and commitment to excellence.