Senior Media Manager

This is a Fully Remote Job

About Our Client:

The organization operates a network of daily local news podcasts, supported by daily email newsletters and websites that provide community-focused news. It serves multiple cities across the United States, including Chicago, DC, Denver, Las Vegas, Madison, Nashville, Philadelphia, Pittsburgh, Portland, Salt Lake, Seattle, and Twin Cities. The organization aims to connect residents with timely, relevant news about their local areas through multiple media platforms.

About the Opportunity:

The SENIOR MEDIA MANAGER is responsible for executing, optimizing, and reporting on paid media campaigns that drive audience growth for the organization's local news products. This role translates strategic marketing plans into effective campaigns across various digital platforms, monitors performance data closely, and collaborates with city teams to meet specific local goals. The position has a direct impact on increasing listenership and engagement across multiple markets by managing campaign budgets and ensuring clear communication of results.

Responsibilities:

• Implement campaign plans including audience targeting, placements, flighting, and budgeting.
• Manage one-off paid media requests from individual city teams.
• Analyze data to recommend budget shifts, testing opportunities, and campaign adjustments.
• Collaborate with city teams to align campaigns with local audience growth objectives.
• Set up, launch, and manage campaigns across Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and programmatic DSPs.
• Handle targeting, bidding, pacing, and budget management for multiple local markets.
• Optimize campaigns regularly through budget shifts, creative refreshes, and bid/target adjustments.
• Conduct ongoing testing of creative, audiences, placements, and landing pages.
• Coordinate with creative teams to develop platform-native advertisements.
• Maintain tracking systems including pixels, conversion events, and UTMs.
• Work with senior data analysts to produce performance reports with actionable insights.
• Provide regular updates and presentations on campaign results to city and network teams.
• Monitor industry developments and communicate their implications for campaigns.

Requirements:

• 6 to 8 years of hands-on experience in paid media execution, optimization, and reporting.
• Proficient in running campaigns on Meta and TikTok platforms; working knowledge of Reddit Ads and at least one programmatic DSP.
• Experience managing significant budgets across multiple campaigns or markets.
• Familiarity with measurement tools including pixels, conversion APIs, UTMs, and attribution models.
• Strong analytical skills and ability to translate data into clear narratives for non-marketers.
• Effective and clear communication skills.
• Interest in local news and audience engagement.

Pay Range and Compensation Package:

• Salary range is $90,000 to $110,000 depending on experience.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.