Senior Paid Media Manager

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Written by AI from the job title and company, not by LogicMark, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Paid Media Manager at LogicMark will play a pivotal role in optimizing and executing our paid media strategies across various digital platforms. This position entails developing innovative advertising campaigns, monitoring performance metrics, and working closely with cross-functional teams to ensure alignment with overall marketing objectives. The successful candidate will lead a team to enhance brand awareness, drive customer acquisition, and maximize return on investment through effective media planning and execution.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, and LinkedIn Advertising.
• Lead and mentor a team of paid media specialists, fostering an environment of continuous improvement and professional growth.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights to optimize results.
• Collaborate with creative teams to develop compelling ad copy and visuals that resonate with target audiences.
• Manage budget allocation and forecast spending to achieve maximum ROI on all paid media campaigns.
• Stay current with trends in digital marketing and adapt strategies to leverage new opportunities or technologies.
• Conduct A/B tests to evaluate ad performance and make data-driven decisions for optimization.
• Communicate findings and strategies to stakeholders and report on overall campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Five or more years of experience in paid media management, preferably in a leadership role.
• Strong analytical skills with a proven track record of driving successful digital marketing campaigns.
• Extensive knowledge of PPC and SEO best practices and tools.
• Proficiency in analytics software such as Google Analytics, SEMrush, or equivalent platforms.
• Experience using various digital advertising platforms and software.
• Exceptional communication and interpersonal skills.
• Strong project management skills with the ability to handle multiple priorities effectively.

Technologies & Tools

The Senior Paid Media Manager will utilize a range of technologies and tools to effectively manage campaigns and analyze performance. Key platforms include Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and analytics tools such as Google Analytics and Tableau. Familiarity with marketing automation tools, such as HubSpot or Marketo, along with data management platforms (DMP), is also advantageous for this role.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager position will demonstrate a blend of strategic vision and tactical execution. They should possess a keen analytical mindset, a passion for digital marketing, and the ability to think creatively to overcome challenges. This individual will be results-oriented, driven by data, and have a collaborative spirit, thriving in team environments while also possessing self-motivation to achieve goals independently. A strong commitment to continuous learning and adapting to new trends in the paid media landscape is essential for success in this dynamic role.