Senior Paid Media Manager

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Written by AI from the job title and company, not by Silverback Strategies, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Paid Media Manager at Silverback Strategies will play a pivotal role in leading the strategic development and execution of paid media initiatives across various digital platforms. This position is responsible for maximizing campaign performance through data-driven analysis, innovative strategies, and effective team management. The ideal candidate will collaborate closely with cross-functional teams to ensure alignment with the overall marketing goals, optimizing paid media expenditures and maximizing ROI for clients.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across various channels including search, display, social, and programmatic.
• Conduct ongoing analysis and optimization of campaigns, utilizing data to drive decision-making and improve performance.
• Manage a team of paid media specialists, providing leadership, mentorship, and fostering professional development.
• Collaborate with clients to understand their business objectives and tailor strategies accordingly.
• Prepare and present detailed performance reports, insights, and strategic recommendations to clients and internal stakeholders.
• Stay current with industry trends, best practices, and platform updates to drive innovative approaches in campaigns.
• Oversee budget management, ensuring optimal allocation of resources to achieve maximum results.
• Work closely with SEO, content, and design teams to ensure cohesive messaging and branding in all advertising efforts.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in digital marketing, with a focus on paid media management.
• Proficient in using various paid media platforms, including Google Ads, Facebook Ads Manager, and LinkedIn Ads.
• Strong analytical skills with a proven ability to interpret data, identify trends, and develop actionable insights.
• Exceptional communication and presentation skills, with the ability to convey complex ideas clearly.
• Experience managing a team and leading cross-functional projects.
• Certification in Google Ads and Facebook Blueprint is highly desirable.

Technologies & Tools

The Senior Paid Media Manager will utilize a variety of technologies and tools to enhance campaign effectiveness and efficiency. The position will primarily use Google Analytics for performance tracking, Google Ads for search marketing, Facebook Ads Manager for social media campaigns, and various other programmatic advertising platforms. Familiarity with marketing automation tools and CRM systems will also be essential to successful campaign execution and client management.

Ideal Candidates

The ideal candidate for the Senior Paid Media Manager position will possess strong leadership qualities, demonstrating the ability to inspire and drive a team towards achieving ambitious goals. A successful candidate will be detail-oriented, strategic in their approach, and possess an inquisitive mindset that encourages continual learning and innovation. Furthermore, effective interpersonal skills are essential for building relationships with clients and collaborating with internal teams to create cohesive marketing strategies.