Senior Partner Marketing Manager

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Written by AI from the job title and company, not by CARTO, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Partner Marketing Manager at CARTO will be pivotal in driving strategic marketing initiatives that enhance partner relationships and expand market reach. This role requires a seasoned professional who can effectively manage partner programs, develop co-marketing strategies, and collaborate with internal teams to support joint goals. The ideal candidate will possess a deep understanding of partner ecosystems and a passion for leveraging data to optimize performance and ROI.

Job Responsibilities

• Develop and execute comprehensive partner marketing strategies that align with overall business objectives.
• Manage partner relationships to foster collaboration and maximize marketing opportunities.
• Create and oversee co-branded marketing campaigns, ensuring consistent messaging across all channels.
• Analyze partner performance metrics and provide recommendations for improvement.
• Facilitate training sessions and workshops for partners to enhance their understanding of CARTO’s products and services.
• Collaborate with the sales team to ensure alignment between marketing and sales strategies.
• Coordinate the development of marketing collateral and resources for partners.
• Stay updated on industry trends and competitor activities to identify new partnership opportunities.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in partner or channel marketing, preferably in a tech or SaaS environment.
• Strong understanding of digital marketing channels and tactics.
• Excellent project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Proficient in data analysis and performance tracking tools.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships.
• Demonstrated ability to work collaboratively across teams and influence stakeholders.

Technologies & Tools

The Senior Partner Marketing Manager will utilize a variety of technologies and tools to support their initiatives. Key platforms may include CRM systems like Salesforce, marketing automation tools such as HubSpot or Marketo, as well as analytics tools like Google Analytics or Tableau. Familiarity with project management software like Asana or Trello may also be beneficial in executing and tracking campaigns efficiently.

Ideal Candidates

Ideal candidates for this position will demonstrate a proactive attitude and a strategic mindset, enabling them to drive impactful marketing initiatives. They should be adept at forging and nurturing relationships, showcasing exceptional negotiation skills. A strong analytical orientation and a results-driven approach will be essential for measuring the success of partner programs. Additionally, candidates should possess creativity and innovation, allowing them to continually refine marketing strategies and achieve business objectives.