Senior Performance Marketing Manager, Paid Search

About this kind of role

What a Senior Performance Marketing Manager, Paid Search usually does. The employer's own details are in the listing.

Typically does: Manages and optimizes paid search campaigns across platforms like Google Ads and Bing Ads to maximize return on investment. This includes keyword research, ad copy creation, bid management, and performance analysis. A Senior Performance Marketing Manager also develops and implements strategies to improve campaign effectiveness and achieve business goals. They often collaborate with marketing teams to align paid search efforts with broader marketing initiatives.

Tools and skills: Proficiency in Google Ads, Bing Ads, Google Analytics, Excel, and strong analytical, communication, and project management skills are generally required.

Good fit for: Individuals with a strong analytical mindset, a passion for data-driven decision-making, and experience in managing large-scale paid search campaigns often thrive in this role.