Senior Product Manager, Listing Marketing - Consumer Experience

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Jobs via Dice, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Manager, Listing Marketing - Consumer Experience at Jobs via Dice is responsible for developing and executing comprehensive marketing strategies that enhance user engagement and experience on our job listing platform. This role demands a blend of product management skills and marketing expertise to optimize listing visibility and attract both job seekers and employers, ensuring that our services remain competitive in the job market landscape. The successful candidate will collaborate closely with cross-functional teams to deliver innovative solutions while leveraging data-driven insights to inform product roadmaps and marketing initiatives.

Job Responsibilities

• Lead the development and execution of product marketing strategies to enhance job listings' visibility and appeal.
• Collaborate with product, data analytics, and user experience teams to refine product features based on consumer feedback and market analysis.
• Analyze consumer behavior and industry trends to inform product enhancements and marketing campaigns.
• Manage the end-to-end product lifecycle, from ideation to launch and ongoing performance analysis.
• Develop and maintain key performance indicators (KPIs) to measure the success of marketing initiatives.
• Drive cross-functional team alignment through regular communication and project management best practices.
• Conduct competitor analysis to identify opportunities for differentiation and improvement.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in product management and marketing, preferably in the technology or job placement industries.
• Proven track record of developing successful marketing campaigns that drive user engagement.
• Strong analytical skills with experience in data interpretation and performance metrics.
• Excellent communication and interpersonal skills to facilitate effective collaboration across teams.
• Proficiency in product management tools and customer relationship management (CRM) software.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Product Manager will utilize various software tools to streamline operations and gather insights. These include product management platforms such as Jira and Asana for project tracking, analytics tools like Google Analytics and Tableau for performance measurement, as well as customer engagement platforms such as Mailchimp. Familiarity with CRMs like Salesforce will also be beneficial for managing client interactions and data-driven marketing strategies.

Ideal Candidates

The ideal candidate for this position possesses a strategic mindset combined with creativity and a passion for enhancing consumer experiences. They should demonstrate strong leadership skills, a collaborative approach to teamwork, and the ability to think critically and adapt to changing market conditions. An effective communicator with a focus on results will excel in this role, helping drive the ongoing success of our job listing platform in a rapidly evolving industry.