Senior Product Manager, Listing Marketing - Consumer Experience

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Written by AI from the job title and company, not by Zillow, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Product Manager for Listing Marketing - Consumer Experience at Zillow will play a pivotal role in shaping the consumer journey by enhancing the visibility and appeal of property listings. This individual will lead cross-functional teams to design and implement impactful marketing strategies, ensuring that Zillow's offerings resonate with users while driving engagement and conversions. By leveraging analytics and user feedback, the Senior Product Manager will contribute to the continuous improvement of the listing experience on the Zillow platform.

Job Responsibilities

• Develop and execute comprehensive marketing strategies for property listings that enhance consumer engagement.
• Collaborate with cross-functional teams, including engineering, design, and data analytics, to improve the consumer experience across digital channels.
• Analyze user behavior and market trends to identify opportunities and optimize listing visibility and effectiveness.
• Lead the product launch process, crafting go-to-market strategies and ensuring alignment across stakeholders.
• Define and monitor key performance indicators (KPIs) to assess the effectiveness of listing marketing initiatives.
• Champion the voice of the consumer, leveraging insights to inform product development and enhancements.
• Manage budgeting and prioritization of marketing resources to maximize return on investment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of product management experience, with a focus on consumer marketing or digital products.
• Proven track record of managing successful marketing campaigns and product launches.
• Strong analytical skills, with the ability to interpret complex data and translate it into actionable strategies.
• Excellent communication and interpersonal skills, capable of collaborating effectively with diverse teams.
• Experience with A/B testing, user segmentation, and customer journey mapping.
• Proficiency in using product management tools and analytics platforms.

Technologies & Tools

The Senior Product Manager will utilize various technologies and tools to enhance productivity and data analysis. Key tools include project management software such as Jira or Asana, data analytics platforms like Google Analytics or Tableau, and customer relationship management (CRM) systems. Familiarity with digital marketing tools and SEO optimization software will also be essential to develop effective marketing strategies.

Ideal Candidates

Ideal candidates for the Senior Product Manager position possess a blend of creative and analytical thinking. They are results-driven individuals who adapt swiftly to emerging trends and technologies in the real estate market. Strong leadership capabilities and a collaborative spirit are essential, enabling them to motivate cross-functional teams and drive strategic initiatives. Additionally, successful candidates will have a user-centric mindset, demonstrating empathy for the consumer experience while maintaining a focus on business objectives.