Senior Product Marketing Manager, Trilogy (Remote) - $400,000/year USD

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Written by AI from the job title and company, not by Crossover, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Product Marketing Manager at Crossover will play a pivotal role in driving the go-to-market strategy for Trilogy's product suite. This remote position requires a strategic thinker who can collaborate with product management, sales, and customer success teams to ensure that our product offerings align with market needs and drive company growth. You will be responsible for crafting compelling messaging, creating marketing materials, and executing campaigns that clearly communicate the value of our products to customers while also gathering insights that inform product development and enhances user satisfaction.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies that promote Trilogy's offerings in alignment with the overall business objectives.
• Collaborate with cross-functional teams to define product positioning, messaging, and value propositions.
• Create and execute marketing programs that enhance product adoption and increase market share.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Produce high-quality marketing content including sales collateral, demos, webinars, and promotional materials.
• Monitor and analyze product performance metrics and customer feedback to inform product enhancements.
• Train and support sales teams on product features and benefits, ensuring they are well-equipped to sell our products effectively.
• Engage with customers and partners to gather insights and build stronger relationships.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is highly preferred.
• Minimum of 7 years of experience in product marketing or related fields, with a proven record of success in B2B environments.
• Strong analytical skills, with the ability to interpret complex data and metrics.
• Exceptional written and verbal communication skills, capable of crafting compelling narratives.
• Experience working with Agile development methodologies and familiarity with SaaS products.
• Proficiency in digital marketing tools and platforms, CRM systems, and analytics tools.

Technologies & Tools

The Senior Product Marketing Manager will utilize a variety of technologies and tools in the execution of their responsibilities. These may include customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, analytics tools such as Google Analytics and Tableau, as well as project management and collaboration tools such as Asana, Trello, and Slack.

Ideal Candidates

The ideal candidate for this position will possess a blend of strategic vision and practical execution skills. They should demonstrate a passion for technology and a deep understanding of customer needs in the software arena. A successful Senior Product Marketing Manager at Crossover will be proactive, results-oriented, and an excellent communicator, capable of influencing stakeholders at all levels. Additionally, they will embody a growth mindset, consistently seeking to learn and adapt in a fast-paced environment.