Social Media Assistant

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Written by AI from the job title and company, not by Atlanta Hawks, so some details may not match this job. The employer's own page has the real description.

Overview

The Atlanta Hawks are seeking a motivated and creative Social Media Assistant to support the team in enhancing their online presence and engaging with fans through various social media platforms. The candidate will assist in creating, curating, and managing published content, as well as monitoring social media interactions and analytics. The role will involve close collaboration with the marketing and communications team to develop campaigns that promote events, news, and key messages related to the Atlanta Hawks organization.

Job Responsibilities

• Assist in the development and execution of the social media strategy to boost audience engagement and promote team events.
• Curate and create engaging content, including graphics and copy, for various social media platforms such as Instagram, Twitter, Facebook, and TikTok.
• Monitor social media channels and respond to fan inquiries, comments, and messages promptly and professionally.
• Track social media analytics and report on performance metrics to improve engagement strategies.
• Collaborate with the marketing team to align social media campaigns with overall marketing initiatives.
• Stay updated on social media trends and best practices to innovate and enhance the Hawks' online presence.
• Assist in the coordination of live social media coverage during games and events.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Experience in managing social media channels, preferably in a sports or entertainment context.
• Strong writing and communication skills with an eye for detail in creating engaging content.
• Familiarity with social media analytics tools and reporting.
• Proficient in graphic design software such as Adobe Creative Suite is a plus.
• Understanding of current trends and best practices in digital marketing and social media.
• Ability to work flexible hours, including evenings and weekends, during the sports season.

Technologies & Tools

The Social Media Assistant will utilize various technologies and tools to manage campaigns and analyze performance. Key software includes social media management platforms such as Hootsuite or Buffer, graphic design tools like Canva and Adobe Creative Suite, and analytics tools such as Google Analytics and native social media insights. Familiarity with video editing software may also be beneficial for creating dynamic content.

Ideal Candidates

Ideal candidates will possess a passion for sports, creativity, and a knack for digital communication. A strong understanding of fan engagement and audience behavior on social media platforms is essential. Additionally, the candidate should be proactive, adaptable, and able to work under pressure while collaborating effectively with various team members. A genuine enthusiasm for the Atlanta Hawks and commitment to representing the organization positively online will set a successful candidate apart.