Social Media Content & Community Manager (Contract, Part-Time)

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Job Overview

The Social Media Content & Community Manager at Handshake will be instrumental in enhancing our online presence and fostering an engaged community. This part-time, contract position involves developing and curating compelling content across various social media platforms, interacting with our audience, and analyzing engagement metrics to inform strategies that can elevate our brand's narrative. Working collaboratively with the marketing team, you will play a critical role in building a vibrant online community that reflects Handshake's core values and mission.

Job Responsibilities

• Develop and execute a comprehensive social media content strategy aligned with Handshake's marketing goals.
• Create, curate, and manage published content (images, video, and written) across various social media platforms.
• Engage with the community by responding to comments, direct messages, and reviews in a timely manner.
• Monitor social media channels for trends, competitor activities, and audience feedback.
• Analyze engagement metrics and report on the performance of social media campaigns, making recommendations for improvements.
• Collaborate with the marketing team to align social media efforts with broader marketing initiatives.
• Stay current on social media trends and emerging platforms, incorporating best practices into the content strategy.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in social media management or similar roles.
• Strong knowledge of social media platforms, algorithms, and best practices.
• Exceptional written and verbal communication skills.
• Ability to analyze data and metrics to drive content strategy.
• Experience with social media management and analytics tools such as Hootsuite, Buffer, or similar.
• Proven track record of creating engaging content that resonates with target audiences.

Technologies & Tools

This position will utilize various technologies and software applications, including but not limited to social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn), graphic design tools (e.g., Canva, Adobe Creative Suite), and social media management software (e.g., Hootsuite, Buffer). Familiarity with analytics tools such as Google Analytics and native social media insights will also be essential for measuring engagement and campaign performance.

Ideal Candidates

Ideal candidates for the Social Media Content & Community Manager position will possess a creative mindset coupled with strategic thinking. They should be highly motivated, organized, and possess a genuine passion for building community and fostering engagement. Strong interpersonal skills and the ability to adapt to a fast-paced environment are essential. Candidates should also have a deep understanding of digital culture and the ability to communicate effectively with diverse audiences. A proactive attitude towards problem-solving and a commitment to Handshake's mission will make you a valuable addition to our team.