Social Media Manager & Content Creator

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Written by AI from the job title and company, not by GeneDx, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Social Media Manager & Content Creator at GeneDx will play a vital role in shaping the brand's online presence and engaging with our audience through strategic social media initiatives. This position involves creating compelling content, managing social media platforms, analyzing performance metrics, collaborating with cross-functional teams, and staying abreast of industry trends. The ideal candidate will be passionate about communication and storytelling and will possess a strong aptitude for creating content that resonates with both diverse audiences and industry professionals.

Job Responsibilities

• Develop and implement a comprehensive social media strategy to enhance brand awareness and improve marketing efforts.
• Create, curate, and manage published content (images, video, written) across social media platforms including but not limited to Facebook, Twitter, LinkedIn, Instagram, and TikTok.
• Monitor, analyze, and report on social media performance metrics, adjustments, and optimizations, leveraging data-driven insights.
• Collaborate with marketing, product, and sales teams to deliver high-quality content that showcases GeneDx’s services and innovations.
• Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Stay updated on industry trends, emerging platforms, and best practices to keep GeneDx ahead of the competition.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2-4 years of experience in social media management and content creation, preferably within the healthcare or biotechnology industry.
• Proficient in social media platforms and tools, with a strong understanding of analytics and performance metrics.
• Outstanding writing, editing, and communication skills, with the ability to convey complex information in an engaging manner.
• Creative mindset with a strong portfolio showcasing previous content and social media campaigns.

Technologies & Tools

The Social Media Manager & Content Creator will utilize various technologies and tools to execute their duties efficiently. Familiarity with social media management platforms such as Hootsuite or Buffer, graphic design software like Adobe Creative Suite, and analytics tools such as Google Analytics and social media insights is essential. Additionally, proficiency in content management systems (CMS) and email marketing platforms will be advantageous for this role.

Ideal Candidates

The ideal candidate for the Social Media Manager & Content Creator position at GeneDx should possess a creative spirit combined with strategic thinking abilities. They must be adaptable and open to feedback, with a strong desire to stay current with industry trends and audience preferences. Strong interpersonal skills are essential for building relationships across departments and engaging effectively with our online community. A proactive attitude and a flair for storytelling will set successful candidates apart in this dynamic and innovative environment.