Social Media Manager - DTC eCommerce

This is a Fully Remote Job

About Our Client:

The organization operates in the premium direct-to-consumer pet products industry, specializing in stainless steel cat water fountains, filters, and accessories. It has expanded recently into the dog product market with a new brand. The company sells across multiple online platforms and is recognized as one of the fastest-growing brands in the pet space, with annual revenues exceeding $50 million and plans to scale further.

About the Opportunity:

The SOCIAL MEDIA MANAGER leads the organic social media strategy for two pet care brands across all platforms. This role is accountable for growing brand audiences, engaging new customers, and fostering an active community through daily content creation, publication, and data-driven adjustments. The position contributes directly to the brands’ growth and community engagement by managing end-to-end social media presence.

Responsibilities:

• Develop and own the organic social media content strategy for both brands.
• Plan weekly content calendars tailored to each brand and platform.
• Create, publish, and edit daily content including hooks, captions, short-form videos, and graphics.
• Identify and act on social media trends promptly.
• Convert creator and user-generated content into effective organic posts.
• Manage social media community interactions such as comments, direct messages, and group activity.
• Analyze social media metrics weekly to optimize content performance.

Requirements:

• At least 2 years of hands-on experience managing organic social media for direct-to-consumer or consumer brands.
• Proven track record with accounts grown and measurable impact.
• Ability to manage multiple brands and platforms with tailored content strategies.
• Proficiency in graphic design tools such as Canva or Figma.
• Skilled in writing engaging hooks and captions and producing/editing short-form videos.
• Strong trend-spotting skills with daily engagement on TikTok and Instagram.
• Data-driven approach to content creation and strategy.
• Availability to overlap with US and Canada time zones.
• Willingness to work overtime or weekends as needed.
• Excellent cultural fit aligned with organizational values.
• Strong written English skills.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.