Social Media Manager, NFL, Prime Video Sports

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Written by AI from the job title and company, not by Prime Video & Amazon MGM Studios, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Manager for NFL at Prime Video Sports will play a pivotal role in enhancing our digital presence and engagement across various social media platforms. This position is responsible for creating, curating, and managing published content, as well as driving audience interaction and growth in line with our marketing strategies. The ideal candidate will have a deep understanding of the NFL landscape and experience in the sports entertainment sector, employing innovative strategies to elevate our brand.

Job Responsibilities

• Develop and implement comprehensive social media strategies that align with overall marketing initiatives for NFL content on Prime Video.
• Create engaging, original, and promotional content tailored for various social media platforms including but not limited to Twitter, Instagram, Facebook, and TikTok.
• Monitor, analyze, and report on performance metrics and insights to optimize social media engagement and reach.
• Collaborate with internal teams including marketing, production, and creative to ensure cohesive branding and marketing efforts.
• Engage with fans and followers by responding to inquiries and participating in discussions to foster community interaction.
• Stay up-to-date with the latest industry trends, emerging platforms, and best practices in social media marketing.
• Manage social media budgets and ensure the effective utilization of resources for paid strategies.
• Coordinate with influencers and other external partners to enhance brand visibility.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in social media management, preferably within the sports or entertainment industry.
• Strong understanding of social media platforms, their analytics, and effectiveness in reaching target audiences.
• Proficiency in content creation tools such as Adobe Creative Suite, Canva, and social media management tools.
• Excellent communication skills, both verbal and written.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Passion for NFL and a deep knowledge of current events, culture, and conversations within the sport.

Technologies & Tools

The Social Media Manager will utilize various technologies and platforms, including social media management tools such as Hootsuite or Sprout Social for scheduling and analytics, graphic design applications like Adobe Photoshop and Canva for content creation, and analytics platforms such as Google Analytics and social media insights tools to measure effectiveness and engagement.

Ideal Candidates

The ideal candidate for this role will possess a combination of creativity, analytical skills, and a passion for the NFL. They should be proactive, versatile, and capable of adapting strategies based on performance data. A team-oriented mindset with strong interpersonal skills is essential for collaborating effectively across departments. This role requires someone who is not only detail-oriented but also enjoys staying ahead of industry trends and possesses a genuine enthusiasm for sports and social media.