Social Media Marketing Manager

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Written by AI from the job title and company, not by Avalara, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Marketing Manager at Avalara will play a crucial role in enhancing our online presence and brand awareness through strategic social media initiatives. This position requires the individual to develop, implement, and manage social media strategies that align with our overall marketing objectives. The successful candidate will work in collaboration with other marketing team members to create engaging content, analyze performance metrics, and drive engagement across multiple platforms. The Social Media Marketing Manager will be responsible for cultivating a robust online community while advocating for our services and values.

Job Responsibilities

• Develop and execute comprehensive social media marketing strategies to align with Avalara's branding and business goals.
• Create, curate, and manage published content across all social media platforms.
• Monitor and respond to interactions and feedback on social media, fostering a community environment.
• Analyze and report on social media metrics and performance, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams to produce cohesive promotional campaigns.
• Stay updated on industry trends, best practices, and emerging social media technologies.
• Manage social media advertising budgets and campaigns to optimize reach and engagement.
• Oversee social media contests, giveaways, and other interactive engagement initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in social media marketing or digital marketing.
• Proficient in social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and emerging trends.
• Strong verbal and written communication skills, with an emphasis on storytelling and brand voice.
• Experience with social media analytics tools and reporting software.
• Familiarity with graphic design tools such as Adobe Creative Suite or Canva is a plus.
• Ability to multitask and manage projects effectively under tight deadlines.

Technologies & Tools

The Social Media Marketing Manager will utilize a range of technologies and tools to perform their duties effectively. This includes social media management platforms such as Hootsuite, Buffer, or Sprout Social for scheduling and monitoring posts. Analytical tools like Google Analytics and social media insights will be vital for tracking campaign performance and engagement metrics. Content creation tools, including Adobe Creative Suite or Canva, will also be used to design visuals that enhance our brand presence.

Ideal Candidates

Ideal candidates for the Social Media Marketing Manager position at Avalara should possess a creative flair combined with a strategic mindset. They should be passionate about digital marketing and have a keen understanding of audience engagement. Strong organizational skills and the ability to adapt to changing trends are essential. Furthermore, successful candidates will demonstrate a collaborative spirit, as they will work closely with various departments to achieve common goals. A proactive attitude towards problem-solving and the ability to work independently will contribute to their effectiveness in this role.