Social Media Marketing Manager

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Written by AI from the job title and company, not by Unisys, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Marketing Manager at Unisys will oversee the development and execution of social media strategies to enhance the organization's brand visibility and engagement. This role requires a creative and analytical thinker who can produce compelling content, manage our social media channels, analyze performance metrics, and collaborate with cross-functional teams to drive social media initiatives that align with overall marketing goals. The ideal candidate will have a deep understanding of the digital marketing landscape, trends, and best practices to ensure successful social media campaigns and audience growth.

Job Responsibilities

• Develop and implement effective social media marketing strategies to increase brand awareness and engagement.
• Create, curate, and manage published content across various social media platforms, ensuring consistency in branding and messaging.
• Monitor, respond to, and engage with audiences to foster community and enhance customer relations.
• Conduct regular analysis of campaign performance through metrics and analytics, providing insights and recommendations for optimization.
• Collaborate with internal teams, including design, public relations, and product marketing, to align social media content with overall business objectives.
• Stay updated on emerging trends, technologies, and best practices in social media marketing and digital communication.
• Manage social media budgets and campaigns, ensuring efficient allocation of resources and measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in social media marketing or digital marketing roles.
• Proficient in social media platforms, tools, and best practices.
• Strong writing, editing, and communication skills with a keen eye for detail.
• Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Strong organizational and project management skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Technologies & Tools

The Social Media Marketing Manager will utilize a variety of technologies and tools to execute campaigns and analyze performance. This includes social media management platforms like Hootsuite and Buffer, analytics tools such as Google Analytics and Facebook Insights, design programs like Adobe Creative Suite, and project management software like Asana or Trello. Familiarity with SEO and content management systems (CMS) is also advantageous for optimizing social media content.

Ideal Candidates

The ideal candidate for the Social Media Marketing Manager position is a creative thinker with a passion for storytelling and a robust understanding of social media dynamics. They possess strong analytical and strategic planning abilities, enabling them to turn data into actionable insights. The candidate should also display a high level of adaptability, keeping pace with the ever-evolving digital landscape. Excellent interpersonal skills and the ability to collaborate effectively with teams across the organization are essential, alongside a proactive approach to innovation and problem-solving.