Social Media Strategy & Analytics Manager

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Job Overview

The Social Media Strategy & Analytics Manager at Get It Recruit - Marketing will be responsible for developing and executing a comprehensive social media strategy that enhances brand visibility, engages target audiences, and drives measurable business results. The role requires an analytical mindset to assess campaign performance, interpret analytics, and apply insights in a dynamic social media landscape. This position will collaborate with cross-functional teams to create compelling content, optimize paid media efforts, and leverage analytics tools to inform strategic decisions, ensuring that all initiatives align with the company's overall marketing goals.

Job Responsibilities

• Develop and execute innovative social media strategies that align with business objectives and enhance brand awareness.
• Monitor social media channels for trends, insights, and opportunities to engage with the audience effectively.
• Create, curate, and manage published content across various social media platforms.
• Analyze social media metrics to evaluate campaign performance and prepare comprehensive reports for stakeholders.
• Collaborate with the marketing team to design and implement integrated social media campaigns.
• Manage relationships with social media influencers and partners to enhance brand reach.
• Oversee and optimize paid social media advertising efforts to achieve desired KPIs.
• Stay up-to-date with emerging social media trends, tools, and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in social media management and strategy development.
• Proficient in social media platforms including Facebook, Twitter, LinkedIn, Instagram, and emerging platforms.
• Strong analytical skills with experience in analytics tools such as Google Analytics, Hootsuite, or Sprout Social.
• Proven track record of successful social media campaigns with measurable outcomes.
• Exceptional written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects.
• Understanding of SEO, PPC, and digital marketing principles.

Technologies & Tools

The Social Media Strategy & Analytics Manager will engage with a variety of technologies and tools essential for executing their responsibilities. Key platforms include social media management software such as Hootsuite and Buffer, analytics tools including Google Analytics and Facebook Insights, graphic design software like Adobe Creative Suite, and content management systems. Proficiency in these technologies is crucial for developing, managing, and measuring effective social media strategies.

Ideal Candidates

Ideal candidates for the Social Media Strategy & Analytics Manager position will exhibit creativity, strategic thinking, and strong analytical abilities. They will have a passion for social media and digital marketing, demonstrating a proactive approach to identifying opportunities and maximizing engagement. Candidates should possess excellent organizational skills, a collaborative mindset, and the ability to thrive in a fast-paced environment. Strong interpersonal skills and the ability to communicate effectively across all levels of the organization are also essential traits for success in this role.