Specialist, Media Operations - Paid Social

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Job Overview

The Specialist, Media Operations - Paid Social at Media.Monks will play a pivotal role in developing and executing strategic paid social campaigns that drive brand visibility and engagement across various platforms. This position involves a comprehensive approach to campaign management, including planning, implementation, and performance analysis, ensuring that all initiatives align with client objectives. The successful candidate will collaborate closely with internal teams and clients, leveraging data insights to optimize performance and achieve target KPIs.

Job Responsibilities

• Develop and execute paid social media strategies that align with client business goals.
• Manage and optimize campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Conduct performance analysis and reporting to track campaign effectiveness and ROI.
• Collaborate with creative teams to design compelling ad content that resonates with target audiences.
• Monitor industry trends and best practices to refine strategies and improve performance.
• Utilize analytics tools to derive actionable insights for ongoing campaign adjustments.
• Engage with clients to understand their needs and provide regular updates on campaign performance.
• Support training and onboarding of junior staff in media operations best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, specifically with paid social media campaigns.
• Proficiency in social media management and advertising platforms, including Facebook Ads Manager.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills to convey campaign strategies and results.
• Experience with A/B testing, audience segmentation, and retargeting strategies.
• Ability to work effectively in a fast-paced, team-oriented environment.

Technologies & Tools

The Specialist, Media Operations - Paid Social will be expected to work with various technologies and tools including, but not limited to, social media management platforms such as Hootsuite and Sprout Social, analytics tools like Google Analytics and Facebook Analytics, and CMS platforms for tracking and managing campaign content. Familiarity with project management software, such as Asana or Trello, is also beneficial to streamline workflow and foster collaboration.

Ideal Candidates

The ideal candidate for the Specialist, Media Operations - Paid Social position at Media.Monks is a proactive and detail-oriented individual with a passion for digital marketing and social media. They should possess a creative mindset combined with strong analytical skills, allowing them to effectively strategize and optimize campaigns. An excellent communicator who thrives in a collaborative environment, the ideal candidate will be adaptable and eager to embrace emerging trends and technologies in the ever-evolving digital landscape, contributing to innovative solutions that drive client success.