SR. DIRECTOR OF FIELD MARKETING (REMOTE)

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Written by AI from the job title and company, not by Chartwells School Dining Services K12, so some details may not match this job. The employer's own page has the real description.

Overview

The Sr. Director of Field Marketing at Chartwells School Dining Services K12 will spearhead strategic marketing initiatives aimed at enhancing brand visibility and driving engagement across various school districts. This role entails collaboration with cross-functional teams to develop comprehensive marketing plans, ensuring alignment with organizational objectives. The successful candidate will oversee the execution of marketing campaigns, analyze their effectiveness, and foster relationships with key stakeholders to maximize outreach efforts in the education sector.

Job Responsibilities

• Develop and implement innovative field marketing strategies tailored to school dining services that align with Chartwells’ overall vision.
• Lead a team of marketing professionals in executing regional marketing initiatives, ensuring consistency and quality across all materials.
• Assess market trends, competitive analysis, and customer insights to inform strategic decisions and enhance service offerings.
• Collaborate with sales, operations, and culinary teams to create integrated marketing campaigns that resonate with school administrators, parents, and students.
• Monitor and evaluate the effectiveness of marketing campaigns through metrics and analytics, providing actionable insights for continuous improvement.
• Manage budgets effectively, ensuring optimal allocation of resources for maximum ROI on marketing investments.
• Establish and maintain relationships with school administrators, district leaders, and local communities to strengthen brand loyalty and customer satisfaction.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 10 years of experience in field marketing or related roles, with at least 5 years in a leadership capacity.
• Demonstrated experience in the K-12 education sector, preferably within food service or dining services.
• Strong analytical skills and experience with marketing metrics and analytics tools.
• Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
• Proficiency in digital marketing strategies and platforms.
• Ability to work independently in a remote setting while managing multiple priorities effectively.

Technologies & Tools

The Sr. Director of Field Marketing will utilize various technologies and software tools to facilitate marketing strategies and operations. Proficiency in CRM platforms, marketing automation tools (such as HubSpot or Marketo), and data analytics software is essential. Familiarity with graphic design tools (like Adobe Creative Suite) and social media management applications will also enhance the effectiveness of marketing initiatives and communications.

Ideal Candidates

The ideal candidate for the Sr. Director of Field Marketing position will possess a proactive approach to problem-solving and demonstrate a deep understanding of the K-12 food service landscape. Successful candidates will exhibit strong leadership qualities, with an ability to inspire and mentor team members. Moreover, they should be innovative thinkers, able to adapt to changing market conditions and foster creative solutions that drive business objectives. A collaborative spirit and a passion for improving student health and wellness through quality dining experiences are keys to thriving in this role.