Sr External Communications Manager, Social Media

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Overview

The Senior External Communications Manager, Social Media at Dayforce is responsible for developing and executing comprehensive social media strategies that enhance the company's brand visibility and reputation. This role focuses on content creation, community engagement, and analytics, ensuring alignment with corporate messaging and objectives. The successful candidate will work collaboratively with cross-functional teams to cultivate a dynamic online presence, advocate for key messaging, and drive meaningful conversations within the digital sphere.

Job Responsibilities

• Develop and implement innovative social media strategies that align with the overall communication goals of Dayforce.
• Create, curate, and manage published content across all social media platforms, ensuring brand consistency and engagement.
• Monitor, analyze, and report on social media performance metrics, adjusting strategies as necessary based on insights and trends.
• Collaborate with internal teams including marketing, public relations, and product to ensure cohesive messaging across all channels.
• Engage with online communities and respond to inquiries, fostering relationships and enhancing brand loyalty.
• Oversee social media advertising campaigns, optimizing budgets and targeting for maximum reach and effectiveness.
• Stay informed on social media trends and best practices, leveraging these insights to continually improve strategies.

Qualifications

• Bachelor’s degree in Communications, Marketing, or a related field.
• Minimum of 5 years of experience in social media management or digital communications.
• Proven track record in developing and executing successful social media strategies.
• Strong understanding of various social media platforms, analytics tools, and performance metrics.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong analytical skills and a data-driven mindset.

Technologies & Tools

The Senior External Communications Manager will utilize various technologies and tools to execute their responsibilities effectively. These include social media management platforms (such as Hootsuite or Sprout Social), analytics tools (such as Google Analytics or social media insights), graphic design software (like Adobe Creative Suite), and content management systems. Proficiency in these technologies is essential for monitoring performance, engaging with audiences, and creating impactful content.

Ideal Candidates

Ideal candidates for the Senior External Communications Manager position will possess a blend of creativity and analytical thinking. They should exhibit exceptional communication skills and have a passion for storytelling through social media. A collaborative approach, combined with the ability to thrive in dynamic environments, is essential. Candidates who are adaptable, proactive, and have a strong grasp of current social media trends will be most successful in driving brand engagement and reputation for Dayforce.