Sr. Manager Email Marketing (Remote Eligible)

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Job Overview

The Sr. Manager Email Marketing at Lands' End will play a crucial role in driving customer engagement and revenue through strategic email campaigns. This position is responsible for overseeing the planning, execution, and optimization of email marketing initiatives, ensuring alignment with overall marketing goals. The ideal candidate will leverage data-driven insights to craft persuasive messaging, segment audiences effectively, and manage the email marketing calendar. Strong leadership skills will be essential to guide the team, promote collaboration, and foster innovation in our email marketing strategies.

Job Responsibilities

• Lead the development and execution of the email marketing strategy to drive customer acquisition, retention, and engagement.
• Manage the email marketing calendar to ensure timely delivery of campaigns aligned with product launches, promotions, and other strategic initiatives.
• Oversee the design, content, and execution of email campaigns, ensuring they are visually appealing and aligned with brand guidelines.
• Leverage analytics to evaluate campaign performance, implementing A/B testing and optimization strategies to enhance open rates, click-through rates, and conversions.
• Segment email lists based on customer behavior and demographics to tailor messaging and maximize engagement.
• Collaborate with cross-functional teams, including digital marketing, product, and customer service, to align messaging and objectives across channels.
• Stay updated on industry trends and best practices in email marketing, ensuring that Lands' End remains ahead in email strategy.
• Supervise and mentor the email marketing team, fostering a culture of continuous improvement and professional development.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in email marketing or digital marketing roles, including at least 2 years in a managerial position.
• Proficiency in email marketing platforms (e.g., Salesforce Marketing Cloud, Mailchimp) and CRM software.
• Strong analytical skills with ability to interpret data and translate findings into actionable strategies.
• Proven track record of managing successful email campaigns, with a focus on customer engagement and conversion metrics.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced environment.

Technologies & Tools

The Sr. Manager Email Marketing will utilize a range of technologies and tools essential for email campaign management and analysis. This includes email marketing platforms such as Salesforce Marketing Cloud or Mailchimp for campaign execution, as well as analytics tools like Google Analytics to track performance metrics. Familiarity with CRM systems will also be crucial for effective audience segmentation and data management, enabling personalized marketing strategies.

Ideal Candidates

The ideal candidate for the Sr. Manager Email Marketing position at Lands' End is a proactive and strategic thinker with a passion for digital marketing. They should possess excellent leadership capabilities, fostering teamwork and innovation, while being results-oriented and data-driven. The successful candidate will demonstrate creativity in developing engaging content and possess the ability to balance multiple priorities in a fast-paced environment. A strong customer-centric approach, coupled with an enthusiasm for collaboration across departments, is essential to succeed in this role.