Sr Manager, Franchise Marketing - US Based Remote

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Written by AI from the job title and company, not by Maryland Works, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager, Franchise Marketing at Maryland Works will be responsible for developing and implementing strategic marketing initiatives that promote the franchise brand while driving sales growth across all franchise locations in the United States. This role requires strong analytical skills and creativity to design effective marketing campaigns, while collaborating closely with various internal teams and franchise partners. The successful candidate will leverage market insights and franchisee feedback to enhance the brand's presence and ensure alignment with corporate objectives.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to support franchise growth and retention.
• Oversee the creation of marketing materials and content for various channels, including digital, print, and social media.
• Analyze market trends and competitive landscape to identify growth opportunities and areas for improvement.
• Collaborate with franchise partners to ensure marketing initiatives are effectively communicated and executed.
• Conduct performance analysis of marketing campaigns, providing reports and recommendations for future initiatives.
• Lead cross-functional teams to drive alignment on marketing strategies and ensure brand consistency.
• Manage the marketing budget and optimize expenditure for maximum ROI.
• Maintain a strong understanding of franchise compliance to ensure all marketing efforts adhere to company guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing, with at least 2 years in a franchise marketing role.
• Proven experience in developing and executing successful marketing strategies.
• Strong analytical and problem-solving skills, with the ability to leverage data to inform decisions.
• Excellent communication and interpersonal skills, capable of engaging with diverse stakeholders.
• Proficiency in marketing automation tools and platforms, as well as Google Analytics.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

The Senior Manager, Franchise Marketing will utilize a variety of technologies and tools to effectively manage marketing initiatives. This includes CRM systems such as Salesforce, marketing automation platforms such as HubSpot, social media management tools, and analytics software like Google Analytics. Familiarity with Adobe Creative Suite or related design software is also advantageous to create visually appealing marketing content.

Ideal Candidates

Ideal candidates for this position will possess a strong combination of strategic thinking, creativity, and operational expertise. They should have a proactive mindset, demonstrating the ability to see opportunities where others may not, along with an inherent understanding of the franchise business model. Strong leadership skills and experience in cross-functional collaboration are essential, as well as a passion for driving brand success within a competitive marketplace. A commitment to continuous learning and adapting marketing strategies to meet changing consumer behavior is also crucial for success in this role.