Sr. Product Marketing Manager, Ad Demand & Growth Partnerships

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Written by AI from the job title and company, not by Pinterest, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr. Product Marketing Manager, Ad Demand & Growth Partnerships at Pinterest will play a pivotal role in developing and executing marketing strategies that enhance advertising demand and foster growth through strategic partnerships. The ideal candidate will be responsible for driving product adoption, optimizing the customer journey, and ensuring that Pinterest's advertising solutions meet the evolving needs of partners and advertisers. This position requires a blend of analytical thinking, creativity, and strong communication skills to effectively drive engagement and revenue growth.

Job Responsibilities

• Develop and implement comprehensive product marketing strategies to drive adoption of advertising solutions across diverse partner segments.
• Collaborate with cross-functional teams, including product development, sales, and analytics, to ensure alignment on product positioning and messaging.
• Analyze market trends, competitor activities, and customer feedback to identify growth opportunities and create actionable insights.
• Lead go-to-market initiatives for new product launches, ensuring comprehensive promotional campaigns and effective messaging.
• Create compelling sales enablement materials, case studies, and training resources for internal teams and external partners.
• Track and measure the success of marketing programs and strategies, adjusting tactics based on performance data.
• Develop and maintain strong relationships with key stakeholders and partners to foster collaboration and drive joint marketing efforts.
• Participate in industry events and conferences to enhance brand visibility and establish thought leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is preferred.
• 5+ years of experience in product marketing or related roles, particularly within the advertising technology industry.
• Demonstrated success in developing and executing marketing strategies that drive growth and engagement.
• Strong analytical skills with experience in market research and data analysis.
• Excellent verbal and written communication skills, with the ability to tailor messaging for various audiences.
• Experience in managing cross-functional projects and working collaboratively with diverse teams.
• Proficiency in digital marketing tools, analytics platforms, and CRM systems.

Technologies & Tools

The Sr. Product Marketing Manager will utilize various technologies and tools to streamline marketing efforts and enhance analysis, including but not limited to digital analytics platforms like Google Analytics, CRM software such as Salesforce, project management tools like Asana or Trello, and marketing automation platforms. Familiarity with presentation software (e.g., PowerPoint, Keynote) for creating compelling presentations is also essential.

Ideal Candidates

Ideal candidates for the Sr. Product Marketing Manager position will possess a blend of strategic thinking and creative problem-solving skills. They should exhibit a strong passion for marketing and technology, demonstrating an ability to adapt to a fast-paced, ever-evolving environment. Successful candidates will have exceptional interpersonal skills, enabling them to build relationships with partners and collaborators while displaying a results-oriented mindset that drives success in achieving marketing goals.