Sr Product Marketing Manager, Lifecycle

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Yahoo, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sr Product Marketing Manager, Lifecycle at Yahoo will play a pivotal role in driving customer engagement and retention through the development and execution of strategic marketing initiatives across the product lifecycle. This position requires a combination of analytical skills, creativity, and deep understanding of customer needs to enhance product value and contribute to user satisfaction. The successful candidate will work cross-functionally with product, sales, and customer success teams to ensure alignment on marketing strategies and measurable outcomes.

Job Responsibilities

• Develop and implement marketing strategies to maximize user engagement and retention across product offerings.
• Analyze customer behavior and feedback to identify opportunities for product enhancements and promotional tactics.
• Collaborate with cross-functional teams including product management, sales, and customer support to align marketing efforts.
• Create compelling content for multi-channel marketing campaigns, including email, social media, and in-app messaging.
• Monitor and report on campaign performance metrics to refine marketing strategies and improve ROI.
• Conduct competitive analysis to inform product positioning and marketing approach.
• Lead and mentor junior marketing team members, fostering a collaborative and innovative work environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing, preferably within the technology or digital media sectors.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficient in digital marketing tools and methodologies, including A/B testing and customer segmentation.
• Exceptional communication and presentation skills, with a strong proficiency in crafting persuasive messaging.
• Proven ability to work collaboratively in a fast-paced, cross-functional environment.

Technologies & Tools

The Sr Product Marketing Manager will utilize various technologies and tools to enhance marketing strategies and campaign execution. Proficient use of marketing automation platforms (such as HubSpot or Marketo), analytics tools (Google Analytics, Tableau), customer relationship management (CRM) systems (Salesforce), and social media management tools (Hootsuite or Buffer) is essential for monitoring customer behavior and measuring campaign effectiveness.

Ideal Candidates

Ideal candidates for the Sr Product Marketing Manager position will possess a blend of strategic thinking and operational proficiency. They will exhibit strong leadership abilities, demonstrating a capacity to inspire and guide a team towards common goals. A customer-centric mindset, coupled with a passion for understanding market dynamics, will be vital. Additionally, effective problem-solving skills, resilience in the face of challenges, and a collaborative spirit are qualities that will contribute to success in this role.