Sr. Product Marketing Manager (Remote)

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Job Overview

The Senior Product Marketing Manager at Epsilon will play a pivotal role in defining and executing the marketing strategy for our product offerings. This position will involve developing comprehensive go-to-market strategies, guiding product positioning and messaging, and collaborating closely with cross-functional teams to optimize product performance. The successful candidate will analyze market data, conduct competitive assessments, and leverage insights to drive product development initiatives while enhancing brand visibility and customer engagement.

Job Responsibilities

• Develop and implement effective product marketing strategies that align with overall business goals.
• Collaborate with product management, sales, and other teams to define product positioning and messaging.
• Conduct market research to identify customer needs, market trends, and competitive landscape.
• Create and manage engaging product content, including datasheets, website copy, and collateral.
• Plan and execute product launches, preparing necessary tools and training for sales teams.
• Analyze product performance metrics and customer feedback to drive continuous improvement.
• Lead cross-functional meetings to synchronize product marketing initiatives with business objectives.
• Monitor industry developments and emerging technologies to inform product evolution.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of product marketing experience, ideally in the technology sector.
• Strong analytical skills, with a demonstrated ability to interpret data and market insights.
• Excellent written and verbal communication skills, with a knack for creating compelling narratives.
• Proficient in marketing automation tools and CRM systems, preferably HubSpot and Salesforce.
• Experience with digital marketing channels including social media, content marketing, and SEO.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

Technologies & Tools

The Senior Product Marketing Manager will utilize a diverse array of technologies and tools to facilitate effective product marketing initiatives. This includes marketing automation platforms for campaign management, analytics tools for tracking product performance, and CRM software for managing customer relationships. Familiarity with collaboration tools such as Slack, Zoom, and project management software is essential to ensure smooth communication and project execution across cross-functional teams.

Ideal Candidates

The ideal candidate for this role possesses a strategic mindset coupled with creativity and an ability to thrive in a fast-paced environment. They demonstrate a passion for product marketing and a strong understanding of customer behavior. A collaborative spirit, along with strong leadership and interpersonal skills, is vital for building relationships and influencing stakeholders. Candidates should exhibit a proactive approach to problem-solving, always seeking innovative solutions to enhance product offerings and market visibility.