Sr. Product Marketing Manager (Remote)

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Job Overview

The Senior Product Marketing Manager at Epsilon will play a critical role in driving the go-to-market strategy for our innovative products and services. This remote position demands a strategic thinker who is able to understand market dynamics, customer needs, and competitive positioning. The successful candidate will lead cross-functional teams to craft compelling messaging, develop product positioning, and optimize our marketing strategies to ensure maximum impact and performance in the market.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies that align with overall business objectives.
• Conduct market research to identify customer insights, market trends, and competitive landscape.
• Create compelling messaging and positioning that resonates with target audiences across various channels.
• Collaborate with product management to influence product development and feature set based on customer feedback and market needs.
• Drive the creation of marketing collateral, including data sheets, case studies, blog posts, and white papers.
• Lead product launches by coordinating with cross-functional teams, including sales, tech support, and customer service.
• Measure and analyze the effectiveness of marketing campaigns, adjusting strategies accordingly to optimize performance.
• Support sales team with training sessions and resources to help them articulate product value to customers.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or related functions in a tech-driven environment.
• Proven track record of executing successful marketing strategies and product launches.
• Strong analytical skills and ability to leverage data for decision-making and strategy formulation.
• Exceptional communication and presentation skills, with the ability to convey complex concepts simply and effectively.
• Experience collaborating with cross-functional teams and managing multiple projects simultaneously.
• Familiarity with digital marketing tools, CRM systems, and analytics platforms is a plus.

Technologies & Tools

The Senior Product Marketing Manager will utilize a range of technologies and tools, including CRM software (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), and analytics tools (Google Analytics, Tableau). Familiarity with project management software (such as Asana or Jira) and collaboration tools (like Slack and MS Teams) will also be beneficial in managing projects and communication across teams.

Ideal Candidates

The ideal candidate for the Senior Product Marketing Manager position possesses strong leadership qualities, demonstrating adaptability in a fast-paced and ever-changing environment. They exhibit a proactive approach to problem-solving, showcasing creativity in their marketing strategies. An effective communicator, both in writing and verbally, they are equipped to engage and influence various stakeholders. A passion for technology and innovation, combined with the ability to empathize with customer needs, will set them apart in this dynamic role at Epsilon.