Sr Vice President, Marketing Strategy - Remote

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Written by AI from the job title and company, not by American Cancer Society, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Vice President of Marketing Strategy at the American Cancer Society will play a pivotal role in shaping and executing the organization's marketing vision and strategy. This executive-level position entails developing comprehensive marketing plans that align with the Society's mission to eliminate cancer and improve lives. The successful candidate will lead a high-performing team, collaborate with cross-functional stakeholders, and utilize data-driven insights to optimize marketing initiatives that drive engagement, fundraising, and awareness. The role demands strategic foresight, creativity, and robust leadership skills to navigate the complexities of a competitive landscape while upholding the brand's integrity and enhancing its image.

Job Responsibilities

• Develop and implement overall marketing strategy to support the objectives of the American Cancer Society.
• Lead and mentor a diverse team of marketing professionals, fostering a culture of innovation and collaboration.
• Analyze market trends and consumer insights to inform strategic decisions and identify growth opportunities.
• Collaborate with other departments, including fundraising, public relations, and digital strategy, to ensure cohesive messaging and branding.
• Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Oversee the creation of dynamic marketing campaigns that drive awareness and engagement with the Society's mission and events.
• Monitor and evaluate the effectiveness of marketing initiatives, using data analytics to refine strategies and tactics.
• Act as a spokesperson for the organization, representing the Society at industry events and conferences.

Qualifications

• Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 15 years of progressive experience in marketing, with at least 7 years in a leadership role.
• Proven track record of developing and executing successful marketing strategies in a nonprofit or similar environment.
• Strong understanding of digital marketing, brand management, and audience engagement.
• Exceptional analytical and problem-solving skills with the ability to leverage data to drive decision-making.
• Excellent communication and interpersonal skills, capable of building relationships with diverse stakeholders.
• Demonstrated ability to lead and inspire teams, maximizing individual and collective performance.

Technologies & Tools

The Senior Vice President of Marketing Strategy will utilize a variety of relevant technologies and tools to enhance marketing efforts and optimize performance. This includes Customer Relationship Management (CRM) software, data analytics platforms, digital marketing tools, content management systems, and social media management software. Familiarity with marketing automation tools and email campaign platforms will also be crucial for effective outreach and engagement.

Ideal Candidates

The ideal candidate for the Senior Vice President of Marketing Strategy will possess a blend of strategic thinking, innovative mindset, and a passion for nonprofit work. Candidates should be dynamic leaders who thrive in collaborative environments, capable of driving change and inspiring commitment to the organization's mission. Resilience, adaptability, and a results-oriented approach are essential traits, along with the ability to communicate a vision clearly and effectively to both internal teams and external partners. A commitment to diversity, equity, and inclusion in all marketing efforts will also be a key characteristic of a successful candidate.